Strategy
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Step 3/10: Strategy, what can you do?
In the game you have a number of possibilities to influence your hotel. The Team file is the most important file in the game. But apart form that you will run;
- Social media
- A website
- Maybe get assignments
- Other live actions of your team: sometimes required, like the Trade Fair but maybe also at your own initiative.
Basic strategy explained in your Team file
The very first thing you have to do is think of a basic strategy and describe this. Therefore it is good to have a look at the history of the hotel. One of the most important things in a strategy is to be consistent and to make things SMART (= specific, measurable, acceptable, realistic and time-related). This consistency and clearness are important to:
- Your customers;
- Your board of directors;
- And don't forget to your staff;
- But in fact to all stakeholders!
Your team makes a number of basic strategic choices already at the start of the game.
- Your new name, new logo and a slogan
- New strategy: basic strategy, choosing target markets and target groups
- You are setting all the goals to be reached; financially as well as other goals.
Please inform yourself well before making these basic choices on your strategy, as changing them afterward is not easy and can be very costly. Consistency in your strategy and choices is a key.
Stick to your strategy: maybe bent it a bit during the game, but do not change it radically. If you would be a "real" hotel you could not change your imago overnight: you will lose all credibility. And why should you? If you make losses, try to cope with this and try to lower your costs, get higher occupancy rates or higher prices. Do not try just turning things around for the sake of having a higher profit. Indeed, it is a competition and you will probably aim for more profit, but your strategy is the most important thing in your evaluation and so in the marks given to you. This heavily influences your occupancy rate and so your results and profit.
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