Hotelname
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Chose a new name
On choosing a new name for the Emerald Forest Hotel, keep in mind a few things as the new name for your hotel is a strategic choice and not changeable after the first year played. Think of:
- Check the new name on the internet. What is it associated with?
- Maybe check search volumes in for instance in Google Trends
- Does it match with your strategy?
- Does it fit in with logo and slogan?
- How will old customers react on this?
- Does it match with your target groups?
- Does it mean anything in your language and in English?
- Is it pronounceable in English?
- Beware of legal rights in choosing a name (like characters, persons, films, TV-programs etc.), if so: how to handle this?
Be sure to fill your name out on your teampage of course, but also in your teamsheet (cel B1)!
→ Go! Following the e-Manual? Step six is the page targetgroups, click here
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