Trade Fair
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The Trade Fair is to be held in the room which is communicated to you at the date communicated to you. Think of it as a fair, like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.
A number of decisions have to be made BEFORE then. You can make some small changes afterwards. But you have to start the Trade Fair with:
- a new name for your hotel, a slogan and a logo.
- a basic strategy for your hotel on target markets and target groups.
So have the preparations part on your teampage ready! You have to have the biggest part of your teampage ready before the fair. Of course you can do some changes afterwards.
Have a look at what your colleagues did so far:
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The Trade Fair has five goals:
1. Presenting your new hotel
Who are the visitors? At this fair you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.
2. Competition
The Fair is THE most important opportunity to have a look at the competition and/or pick up ideas. So split up your team and take notice of all your competitors. You need this information for your teampage!
3. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.
4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.
5. Competition analysis
The Trade Fair is one also very important to get a grip on the competition. So look around what other teams are doing, how they did, if they are focusing on the same market, have the same USP's focus on the same UBR's etc. You might even find out tat other hotels have a similar name to yours... In all cases act accordingly to what you would do in the real world.
Have a look at the pictures to see just what your colleagues have done before.
The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the game as well as your occupancy rate. Always keep your both occupied, but have one (or two) checking out the competition and collecting information for your strategy.
Present your hotel to the public in a Trade Fair booth
To do all this properly your teampage and communication plans should we ready !
Further instructions and recommendations;
- the Trade Fair will open and close sharply! Preparing in the room will be possible as indicated.
- teams will be provided with one table each: organize all others materials yourselves.
- each teams has a predetermined spot: so use this spot with your teamnumber on the table.
- please do not damage walls, floors and windows when installing your booth (no nails, etc.)
- remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
- do not block emergency exits or use highly flammable materials
- use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
- at least two members of your team should always be present and attending your booth
- the coaches will evaluate both the creativity and consistency of your booth
After the Trade Fair
- pack up all your materials and equipment, as well as clean the space of your booth when the fair is over
- be sure to use the information you've gathered on the competition during and after the Trade Fair!
- check if your hotels' strategy is in need for a small change after what you have seen on the Trade Fair.
Conserve interesting things
As we keep track of all games played in all countries we would appreciate it if you conserve some remarkable things from your both and hand them over to the coaches. And maybe you want to keep them yourselves for example for the 3 minutes of fame!
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