Key metrics

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All results

The results of your hotel will be made automatically made by the accountant. You just have to analyse them, your do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you in the secure section in your teamsheet which is accessible with your personal link.

Your results presented there will be divided in four parts:

• The operating review: which you will find on the operating review page with all your revenues and costs resulting in your net profit (or loss).
• Short comment from your coach.
• Market information, if paid for in advance.
• And your personal key metrics. We will look into this now.

This part shows you all kind off interesting figures from the market you are in: it holds the major indicators for the performance of the hotel. This is also made automatically.

What are the key metrics?

The Bergman family is a very practical family and they are all real entrepreneurs! Christina has also run her hotel by having a good grip on the key metrics: this is an overview of the most important figures of a company, some benchmarks and some key performance indicators. The development of these figures meant the world to them and it still does! So, Christina would like you to continue working with this key metrics and, as she explains:

leave all the details, balance sheets etc. to the accountant and other number-fanatics. But please make calculations related to the operating review and your decisions which matter and which show that you are taking care of the profit of my hotel!

After each year you will get, privately and only for your teams, your personalized results on your hotels teamsheet, the tab results. The same information goes to the Board of Directors, so also to Christina. The operating review page will also give you some insights into the revenues structure and the costs side.

Key metrics on your results after four years played.

Explanation of the key metrics

This offer an summary of the most important figures:

• Operations

- total revenues: related to your occupancy rate and prices.
- total costs: interesting to see developments in the costs.
- total costs as % of total revenues. In this case 84,78% which leaves 15,32% margin for the hotel which is quit a lot.

• Ratios

- occupancy rate of rooms. Very important number indicating if your are attracting (enough) customers. In the hotel branch, depending on type of hotel and location, above 45% for this kind of hotel is okay. Score is 50%.
- your average room price is simply the last-minute price plus the rack rate divided by two: ((€ 80 + € 100) ./. 2) = € 90. The second one is the same for the weekdays: so in this case ((€ 100 + € 140) ./. 2) = € 120
- market share (of total revenues): your position in your city by expressing your revenues (NOT net profit!) as a percentage of the total revenues of all hotel in your city.

• Net profit

- net profit
The net profit per year.
- rank on net profit
Your profit compared to the other hotels in your city in this year. Number 1, 2 and 3 will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on net profit.
- net profit (all years so far)
All profit in all of the years which have passed so far is added up.
- rank on net profit (all years so far).
You cumulative profit compared to the other hotels in your city. Number 1, 2 and 3 get will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on net profit. The hotel with the highest net profit added all over the years is the winner of the competition on profit.

• Creativity points
  

File:Results creativity.jpg

Key metrics on your results.

- creativity points this year
The creativity points per year. You can get up to a maximum of ten (which is outstanding) per year.
- rank on creativity: your creativity points compared to the other hotels in your city in this year. Number 1, 2 and 3 will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on creativity.
- creativity points (all years so far).
All creativity points in all of the years which have passed so far is added up.
- rank on creativity (all years so far).
You cumulative creativity points compared to the other hotels in your city. Number 1, 2 and 3 get will be indicated here. All others will have the indication 4+. Positions outside the top three are nowhere specified. So this is part of the competition on creativity. The hotel with the highest number of creativity points added all over the years is the winner of the competition on creativity.

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