Comp set: Difference between revisions
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A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel. <Br> | A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel. <Br> | ||
Hotels will often compare their performance against Comp set hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason. <br> | Hotels will often compare their performance against Comp set hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason. <br> | ||
Hotels will often compare their performance against Comp Set hotels, in order to find ways to make their own offering more competitive. | |||
Hotels will often compare their performance against | |||
== Which competitors to put in your Comp set? == | == Which competitors to put in your Comp set? == | ||
Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group. | Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group. | ||
In theory about competing we call them ''direct competitors'' | In theory about competing we call them ''direct competitors'', you can heck the [[competition]] page. <br> | ||
As a rule of thumb | As a rule of thumb, a Comp set probably will hold 5 to 10 hotels; so all the hotels in your city in this case. | ||
<br><hr> | <br><hr> | ||
''→ GO! [[#top|Top of this page]]'' | ''→ GO! [[#top|Top of this page]]'' | ||
<center><small>''Emerald Forest Hotel'' | <center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience! | ||
| Run your own hotel in this management simulation.</small></center> | | Run your own hotel in this management simulation.</small></center> | ||
Revision as of 06:29, 30 June 2023
→ Go! Category:Hotel info
What is a Comp set?
A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel.
Hotels will often compare their performance against Comp set hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason.
Hotels will often compare their performance against Comp Set hotels, in order to find ways to make their own offering more competitive.
Which competitors to put in your Comp set?
Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group.
In theory about competing we call them direct competitors, you can heck the competition page.
As a rule of thumb, a Comp set probably will hold 5 to 10 hotels; so all the hotels in your city in this case.
→ GO! Top of this page
