Aggregator: Difference between revisions
Vinkesteijn (talk | contribs) No edit summary |
Vinkesteijn (talk | contribs) No edit summary |
||
| Line 1: | Line 1: | ||
{{General header}} | {{General header}} | ||
== What is an aggregator? == | == What is an aggregator? == | ||
An aggregator is a proximity-based hotel (motel, Airbnb etc) meta search engine that searches travel websites, hotel-websites, airlines etc. for availability and (the best) rates available. They are in fact the new 'middle man', the new shops, where you can compare offers, | An aggregator is a proximity-based hotel (motel, Airbnb etc) meta search engine that searches travel websites, hotel-websites, airlines etc. for availability and (the best) [[rate|rates]] available. They are in fact the new 'middle man', the new shops, where you can compare offers, rates, availability etc. They are, by now, a very important factor in the [[distribution]] in hospitality. | ||
They do much more than just 'reproducing' the data | They do much more than just 'reproducing' the data; they offer the customers filters and additional information (reviews, maps, cross-products etc). And, they offer the industry possibilities to promote their products. <br> | ||
The business-model is mostly fee-based, or commission. So each client (or | The business-model is mostly fee-based, or commission. So each client (or lead) they bring to a hotel, they get rewarded. The professional sites will ask for commissions anywhere from 2 to 10% of the sales value. Remember, especially in leisure bookings in hotels, the percentage booked by the hotel's own website is slim, often under 30%. Over 70% of the bookings by leisure guests is done via all kinds off aggregators. | ||
== Management tools == | == Management tools == | ||
In addition to offering a platform, some aggregators like Trivago also offer Hotel management tools. Trivago introduces the Rates Insights | In addition to offering a platform, some aggregators, like Trivago, also offer Hotel management tools. Trivago introduces the Rates Insights; a system that gives suppliers insights into the (expected) rates in the industry and especially those of the competitors. <br> | ||
Check the explanation | Check the explanation Bookings offers it's partners on [https://www.youtube.com/watch?v=sAr-e2cmLJ8https://www.youtube.com/watch?v=sAr-e2cmLJ8 working with Booking.com]. | ||
<br> | <br> | ||
Read more info on [http://hotelmanager-blog.trivago.com/en-us/rate-insights-competitive-prices/ Hotel manager, rate insights] or [https://www.hospitalitynet.org/file/152008406.pdf The economic impact of OTAs in the EU: summary report.]<br><br> | Read more info on this in [http://hotelmanager-blog.trivago.com/en-us/rate-insights-competitive-prices/ Hotel manager, rate insights] or [https://www.hospitalitynet.org/file/152008406.pdf The economic impact of OTAs in the EU: summary report.]<br><br> | ||
'''Best rates <br>''' | '''Best rates <br>''' | ||
To make the sites more attractive, most aggregators not only ask for a fee paid by the hotel (supplier), but they also ask for special rates of special guarantees. So many times your hotel will only be listed if you | To make the sites more attractive, most aggregators not only ask for a fee paid by the hotel (supplier), but they also ask for special rates of special guarantees. So, many times your hotel will only be listed if you guarantee that the rate offered on their platform is the lowest of all the channels: Even on your own hotel's website, you are not allowed to undercut this rate. This also means, a high risk of dependency on the aggregator. The difference between an OTA (online tour operator) and an aggregator is sometimes hard to tell. The difference between review sites and [[affiliates]] in most cases is also irrelevant; most review sites are affiliates etc. As all of this is online, new developments and business models are developed every day. <br><br> | ||
'''List of aggregators''' <br> | '''List of aggregators''' <br> | ||
| Line 23: | Line 23: | ||
<br> | <br> | ||
'''Deal sites <br>''' | '''Deal sites <br>''' | ||
There is also a large number of 'deal sites' like Groupon, Social Deal e.g. They have a selected offer only and do not compare hotels. Still, they also | There is also a large number of 'deal sites' like Groupon, Social Deal e.g. They have a selected offer only, and do not compare hotels. Still, they also have a market share in the leisure market on hotel bookings of a few percent.<br><br> | ||
have a market share in the leisure market on hotel bookings of a few | |||
<hr> | <hr> | ||
''→ GO! [[#top|top of this page]]'' | ''→ GO! [[#top|top of this page]]'' | ||
<center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience! | <center><small>''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience! | ||
| Run your own hotel in this management simulation.</small></center> | | Run your own hotel in this management simulation.</small></center> | ||
Revision as of 19:07, 29 June 2023
What is an aggregator?
An aggregator is a proximity-based hotel (motel, Airbnb etc) meta search engine that searches travel websites, hotel-websites, airlines etc. for availability and (the best) rates available. They are in fact the new 'middle man', the new shops, where you can compare offers, rates, availability etc. They are, by now, a very important factor in the distribution in hospitality.
They do much more than just 'reproducing' the data; they offer the customers filters and additional information (reviews, maps, cross-products etc). And, they offer the industry possibilities to promote their products.
The business-model is mostly fee-based, or commission. So each client (or lead) they bring to a hotel, they get rewarded. The professional sites will ask for commissions anywhere from 2 to 10% of the sales value. Remember, especially in leisure bookings in hotels, the percentage booked by the hotel's own website is slim, often under 30%. Over 70% of the bookings by leisure guests is done via all kinds off aggregators.
Management tools
In addition to offering a platform, some aggregators, like Trivago, also offer Hotel management tools. Trivago introduces the Rates Insights; a system that gives suppliers insights into the (expected) rates in the industry and especially those of the competitors.
Check the explanation Bookings offers it's partners on working with Booking.com.
Read more info on this in Hotel manager, rate insights or The economic impact of OTAs in the EU: summary report.
Best rates
To make the sites more attractive, most aggregators not only ask for a fee paid by the hotel (supplier), but they also ask for special rates of special guarantees. So, many times your hotel will only be listed if you guarantee that the rate offered on their platform is the lowest of all the channels: Even on your own hotel's website, you are not allowed to undercut this rate. This also means, a high risk of dependency on the aggregator. The difference between an OTA (online tour operator) and an aggregator is sometimes hard to tell. The difference between review sites and affiliates in most cases is also irrelevant; most review sites are affiliates etc. As all of this is online, new developments and business models are developed every day.
List of aggregators
Popular aggregators are:
- Expedia.com
- Trivago.com (also over 50% owned by Expedia)
- Hotel-scanner.com
- Momondo.com
- Lastminute.com
Deal sites
There is also a large number of 'deal sites' like Groupon, Social Deal e.g. They have a selected offer only, and do not compare hotels. Still, they also have a market share in the leisure market on hotel bookings of a few percent.
→ GO! top of this page
