42NL Year 6 Business assignment

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Name of assignment

Planning and organising a Trade Fair.

Situation

A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth. Some examples of Trade Fairs are ITB Berlin, WTM in London or Dutch Tourism Expo. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. In 2021, almost all Trade Fairs are cancelled as a result of COVID, but you still want to reach your goals! We pretend that in 2022 all is as it used to be.

Goal

Make a plan for a Trade Fair which has 3 goals:

• 1. Presenting your new hotel
  

At this fair, you present your company to the press, to the general public, to your competitors and anyone else visiting the fair.

• 2. Adjusting your strategy
  

Listen very carefully to reactions from the visitors, and try to get an idea on the plans of your competitors as well. Accordingly, you can slightly adjust your strategy.

• 3. Creativity
  

Your performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to the success in the Competition on Creativity.

Task, deliverable

You make a plan on the Trade Fair. So you will answer the next questions in a plan (2-A4)

• What are your exact goals you have in mind with your Trade Fair presentation?
• What will you booth look like and why?
• What are the instructions to your staff in the booth or on the Trade fair? Interaction with visitors?
• Make a script, roadmap for the Trade Fair, from gathering the stuff needed for the booth, to the 'building' of the boot, till cleaning up.
• How do you stay in contact with the public/those interested afterwards?
• How will you measure the result of your booth related to the goals in a concrete way?

Assessed elements

• Is your plan creative?
• Is it in line with the strategy?
• Is the message clear, and aiming at the right target group?
• is the roadmap clear to all?
• Are all the sources accounted for?

Handing in

You print your plan for the Trade Fair and at the beginning of the Trade Fair, hand it in at your coaches.

Additional information

• [phttps://www.trade-show-advisor.com/trade-show-planning.html example of planning of a Trade Fair]

• Trade Fair
• Pictures of all Trade Fairs so far: see Flickr photos
• Example pictures of Trade Fair 25NL 'live':

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