34EE Business assignment year 1

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Decisions on prices and costs year 1

Check the page Year 1-2-3-4. During four years you have to take a number of decisions

• on prices (five decisions)
• on costs to be made (five other decisions)

Situation

On the page operating review you can see how the Emerald Forest has been managed in the past. You take over the hotel and have already chosen a new strategy. Now you choose the prices (five of them) which will bring revenues and the costs you are going to make on five specific choices. All choices and boundaries are explained on the page Year 1-2-3-4 decisions. You will make all these decisions now for this year. After having seen the results from this year you decide on the new 'amounts' in year 2 and 3.

Goal

Making decisions that fit-in with your new strategy and which will keep the Bergman's as well as the customer satisfied. Regarding the costs: all of the five cost groups have not been used in the history: all of these costs will be additional to the existing fixed and variable costs. Be careful to have a balance between the total of the (new) costs, the prices and your strategy. In the end, the idea is that you keep the profit on the level that the hotel used to have.

Deliverable

Fill out all of the ten decisions in your Team File.
The most important thing is the arguments you give in your Team File, underneath every decision. Why did you choose them? Try to find benchmarks, put URL or links in, make basic calculations, try to predict the outcome of your decisions.
Especially looking at the costs: these are going to be additional:

• exactly what are you going to spend the money on? and,
• what do you think it will bring your hotel? Be concrete, also calculate.

This is the first year, so you just have the history and explanations on this platform to look at.

To get an idea on what a completed Team File might look like, you can check the tab decisions:

Demo Team File of a finished Game

This gives you an impression what a complete Team File, after year 0 (strategic choices) and four years, with results and comments could look like. By no means is this the perfect team: it is just any team. Each Game is a bit different: yours holds 4 rounds: a year 0 and three consecutive years (the example holds year 0 and four years, so one more than your competition).

Assessed elements

• Are all choices made and within the boundaries set?
• Is there a clear link to the strategy?
• Are the arguments valid?
• Is it clear what the costs are spent on exactly?
• Are there basic calculations done to show the effect of the choices at each choice?
• Is there a link to what happened in the history?

Additional information

• History
• Year 1-2-3-4 Decisions
• Operating review
• Demo Team File

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