Distribution: Difference between revisions
Jump to navigation
Jump to search
Vinkesteijn (talk | contribs) No edit summary |
Vinkesteijn (talk | contribs) No edit summary |
||
| Line 8: | Line 8: | ||
* 15% via [[affiliate]] links, who you would pay (cost per sale) [https://blog.travelpayouts.com/en/selecting-hotel-affiliate-program/ commission would be like 5% on an average]. | * 15% via [[affiliate]] links, who you would pay (cost per sale) [https://blog.travelpayouts.com/en/selecting-hotel-affiliate-program/ commission would be like 5% on an average]. | ||
* 5% via Daydeal sites like Groupon | * 5% via Daydeal sites like Groupon | ||
Interesting read on Hospitality net is [https://www.hospitalitynet.org/file/152008406.pdf The economic impact of OTAs in the EU: summary report.]<br> | |||
So looking ahead at the future, using these partners would also mean having the prices go up a bit, to compensate for the commissions to be paid. Or, having a higher [[occupancy rate]] to compensate for the additional costs. | So looking ahead at the future, using these partners would also mean having the prices go up a bit, to compensate for the commissions to be paid. Or, having a higher [[occupancy rate]] to compensate for the additional costs. | ||
Revision as of 08:53, 19 April 2021
→ Go! Category:Info pages
Which distribution channels?
For now the hotel, in their distribution (so getting customers and occupancy in the hotel) mainly relies on its own sales. So in the variable costs you will see no costs for this at all.
This situation doesn't really match reality anymore. Looking at the market as a benchmark, it would be more realistic to have:
- 30% directly from the own reservation system (CRS), royal customers, website etc.
- 20% via agents (OTA, travel companies, partners etc), who would get 10% commission on an average
- 30% via aggregators like Bookings.com, who would get 10% commission on an average
- 15% via affiliate links, who you would pay (cost per sale) commission would be like 5% on an average.
- 5% via Daydeal sites like Groupon
Interesting read on Hospitality net is The economic impact of OTAs in the EU: summary report.
So looking ahead at the future, using these partners would also mean having the prices go up a bit, to compensate for the commissions to be paid. Or, having a higher occupancy rate to compensate for the additional costs.
→ GO! Top of this page
