35NL year 0 Creativity assignment

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External and internal analysis, SWOT

When assessing the situation of your hotel, it is important to make an inventory of all relevant elements.

Situation

You have just taken over and planned a strategy. You might tweak your strategy a bit when you have analysed the external and internal situation. There is no clear overview of the position your hotel is in.

Goal

Make an overview of the situation internal and external so that you can adapt your strategy a bit and have more foundation to make operational decisions in the years to come. You will do so in a SWOT.

Task, deliverable

Make an overview in a chosen structure that shows the strengths and weaknesses, opportunities and threats, found in a SWOT analysis which you will make. Be sure to have reliable real external sources on the situation in hospitality in the Netherlands. And, use for internal situations the files in Hotel info pages: check for pages your think are relevant.

Assessed elements

• Did you perform all outlined above?
  
• Are things well-argued?
• Did you use proper and sufficient theory?
• Is all in line with the strategic choices made?

Handing in

A SWOT analysis of the hotel.
Make a document and upload it anywhere in the cloud. Be sure it is free accessible without logging in or links! Put the link to this document on your tab year 0, row 32 (D32): Extra information.

Additional information

• Info on a SWOT
• Trivago Hotel Trends 2020
• Hotel Trends
• Very interesting site with loads of information on hospitality and hotels: HTrends
• Local information, as your hotel is located in the country you are in, so the Netherlands

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