36BE Creativity assignment year 2

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Corona Plan

In this assignment, you are going to formulate a response to the outbreak of the Covid19 virus (from here: “Corona”), that has turned the world into a different place. What special measures does the hospitality world take? How will your hotel accommodate to the new situation?

Situation

Your hotel offers a wide array of hospitality services, many of which involve people being in close proximity to one another. Due to corona, people have to keep a 1.5 meter distance. This poses some managerial questions:

• How would you welcome people in general, as well as customers from other countries, other cultures?
• What type of security and safety can you offer?
• How would you communicate this?
• How does it affect your hospitality product?
• (How) can you turn this into a USP?

Keep in mind, the industry might just end up in closing for a period of time, once more. And, his is not about just Corona, it is about how to handle and manage in these kind off crisis. We might have to face other epidemics in the years to come.

Goal

Define the Corona policy for your hotel, in line with your strategy and service level. Describe the consequences for your operations and communication. Be creative and not only defensive towards the situation: see the opportunities as well.

Task, deliverable

Check internet and other sources for best practices, examples from the industry and maybe also outside the hospitality field. Based on your investigation, design a policy that best suits your hotel and create an instructional memo for all employees in the hotel, explaining the consequences of the policy.

• Overview of inspirational best practices outside your hotel
• (Permanent) changes in your hotels stratgey, or portfolio of products or proposition
• A policy document with the main implications for your hotel
• An instruction memo, to prepare all employees.

Assessed elements

• How well are ethics and international cultural differences taken into consideration?
• How well does the policy comply with the 1.5 meter social-distancing requirement?
• How well does the policy support the services?
• How well is the policy understood and executed by employees?
• To which degree does the policy facilitate, or perhaps even leverage your business model?

Handing in

Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail):

• Be sure the file is public
• Be sure anyone with a link can access it without any login (!)
• Copy the link (only the link, not the document or content) to your hotels Team File tab Year 1-2-3-4 in the row 47: additional information for your coach
• You work in the cloud: no need to save (done automatically) or hand-in your Team File. Just be sure it is ready, well before the deadline.

Furthermore, all other relevant information for your coach is welcome in this cell as well!

Additional information

• Check this video (Dutch)
• Check Corona Hotel industry data news
• Check Hospitality net

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