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{{Header assignments}}
{{Header assignments}}
== Name of assignment ==
== Name of assignment ==
xx
Promotional video


== Situation ==
== Situation ==
 
The Emerald Forest Hotel doesn't have a real promotional video for it's customers. The website is a bit old fashioned, and until now, mainly photo's have been used.
{{#widget:YouTube|id=e4JtMd-kh7s|width=350|height=250}}


== Goal ==
== Goal ==
xx
A promotional video should  convince potential customers to book the hotel, in it's new setting. Next to his, it should inform viewers on the new strategy, on what the hotel offers.
It should be usable on the website, on YouTube and maybe on Trade fairs e.g.


== Task, deliverable ==
== Task, deliverable ==
Make an elevator pitch of exactly 30 seconds for your hotel and put this on YouTube: public or with a link to view. Check if this works properly. Put the link here.
Make a video to promote your hotel:  
Give the file the right description, think of the name of the file, and use proper hashtags as if it where for real! Explain all choices.
* the video should be posted on YouTUbe, accessible to all and with a proper name tags and description
Be sure to use copyright free material. Also check http://emeraldforesthotel.com/index.php?title=Copyright
* the video should be no longer than 60 seconds
You, as the general manager should be in the video. 
* the content should make clear why your hotel is a good choice and inline with your strategy and new image
Goals of this pitch should be to introduce the new concept of the hotel to a specific group.
* the video can be aiming just at the [[business market]] or [[leisure market]]
The target group for this communication is specific:
* beware of [[IP]] (music, images etc.)
If your student number ends at 0, 1, 2, 3 aiming at ‘old customers’.
* there should be a call-to-action
If your student number ends at 4, 5, 6 aiming at new customers-to-be or prospects.
If your student number ends at 7, 8, 9 aiming at the industry, partners, suppliers (so business-to-business).
As an example https://www.mindtools.com/pages/article/elevator-pitch.htm but look for more information on a pitch like this online.
 
What would you assess to be the effect of the video? Explain what you consider ‘effect’: numbers and how you are going the measure. Use the proper definitions and be concrete.


== Assessed elements ==
== Assessed elements ==
xx
* Is the video posted in the right way?
* Does the video reflect the strategy in a proper way?
* From perspective of a (potential) customer: is the video interesting
* Is the call-to-action realistic and doable?
* All all the sources accounted for?


== Additional information ==
== Additional information ==
xx
* [[IP]]


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Revision as of 14:16, 20 November 2020

→ Go! Category:Assignments

Assignments

Name of assignment

Promotional video

Situation

The Emerald Forest Hotel doesn't have a real promotional video for it's customers. The website is a bit old fashioned, and until now, mainly photo's have been used.

Goal

A promotional video should convince potential customers to book the hotel, in it's new setting. Next to his, it should inform viewers on the new strategy, on what the hotel offers. It should be usable on the website, on YouTube and maybe on Trade fairs e.g.

Task, deliverable

Make a video to promote your hotel:

  • the video should be posted on YouTUbe, accessible to all and with a proper name tags and description
  • the video should be no longer than 60 seconds
  • the content should make clear why your hotel is a good choice and inline with your strategy and new image
  • the video can be aiming just at the business market or leisure market
  • beware of IP (music, images etc.)
  • there should be a call-to-action

Assessed elements

  • Is the video posted in the right way?
  • Does the video reflect the strategy in a proper way?
  • From perspective of a (potential) customer: is the video interesting
  • Is the call-to-action realistic and doable?
  • All all the sources accounted for?

Additional information


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