C Work with online influencers: Difference between revisions

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{{Header assignments}}
{{Header assignments}}
== Name of assignment ==
== Name of assignment ==
Organise a press conference. The press conference will be online (virtual) and will mainly focus on the new strategy of your hotel.  
Work with online influencers.  


== Situation ==
== Situation ==
The hotel has always been a kind of [[Family Bergman|family hotel], also for guests from the [[business market]]. Now that you have set new strategic goals, it is the right time to give a (kind of) press conference about this as well.
The hotel has always been a kind of old [[Family Bergman|family hotel], and very traditional in marketing and communication. The hotel does have a number of [[Social media EmeraldForestHotel|social media accounts]]
It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press which might turn out to be beneficial in the years to come.  
itself and for instance [[Jill Jandal]] and [[Christina Bergman]] have their ówn'', which are strongly linked to the hotel. In the past a few experiments have been done with online advertising (Google Ads, Microsoft Ads and even on LInkedIn)
all of this with little success, it seems. Jill Jandal doesn't have an idea if working with influencers would be an interesting option for the hotel.


== Goal ==
== Goal ==
By having a good relationship with all kinds of press, ensuring publicity, short lines of communication and good contacts when contact is needed. <br>
By working with influencers getting more engagement in the leisure and business [[targetgroup|targetgroups]] and maybe specific groups you are aiming at in your strategic plan.  
Ultimately, this should lead to a better on- and offline image of the hotel, more engagement and [[bookings]].


== Task, deliverable ==
== Task, deliverable ==

Revision as of 11:45, 20 November 2020

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Assignments

Name of assignment

Work with online influencers.

Situation

The hotel has always been a kind of old [[Family Bergman|family hotel], and very traditional in marketing and communication. The hotel does have a number of social media accounts itself and for instance Jill Jandal and Christina Bergman have their ówn, which are strongly linked to the hotel. In the past a few experiments have been done with online advertising (Google Ads, Microsoft Ads and even on LInkedIn) all of this with little success, it seems. Jill Jandal doesn't have an idea if working with influencers would be an interesting option for the hotel.

Goal

By working with influencers getting more engagement in the leisure and business targetgroups and maybe specific groups you are aiming at in your strategic plan.

Task, deliverable

Organise a online press conference and make clear

  • whom you will be inviting, why and how?
  • what is the planned content of the press conference?
  • when do you consider it to be a success?
  • do the press conference

Assessed elements

  • Is there a logic in the invitees?
  • Did the press conference go well?
  • Are the links to the new strategy clear?
  • Are all of the sources accounted for?

Additional information


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