C Work with online influencers

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Assignments

Name of assignment

Organise a press conference. The press conference will be online (virtual) and will mainly focus on the new strategy of your hotel.

Situation

The hotel has always been a kind of [[Family Bergman|family hotel], also for guests from the business market. Now that you have set new strategic goals, it is the right time to give a (kind of) press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press which might turn out to be beneficial in the years to come.

Goal

By having a good relationship with all kinds of press, ensuring publicity, short lines of communication and good contacts when contact is needed.
Ultimately, this should lead to a better on- and offline image of the hotel, more engagement and bookings.

Task, deliverable

Organise a online press conference and make clear

• whom you will be inviting, why and how?
• what is the planned content of the press conference?
• when do you consider it to be a success?
• do the press conference

Assessed elements

• Is there a logic in the invitees?
• Did the press conference go well?
• Are the links to the new strategy clear?
• Are all of the sources accounted for?

Additional information

• Succesful virtual press conference
• A cocneptual approach of a press conference
• Virtual press conference

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