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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Create a FB page. Realise, that Facebook is not just the brand Facebook consist of [https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Facebook a multitute of brands and company's]. The most famous ones, to you, probably Facebook, Instagram, Whatsapp and Oculus. | |||
== Situation == | == Situation == | ||
There is a [[Social media EmeraldForest|HotelFacebook business page]] for the hotel Emerald Forest. The hotel never had a real plan in usage of any of their social media. The page was created, because all company's seem to have a Facebook page. So there is no [https://sproutsocial.com/insights/social-media-calendar/ content calendar] or real plan as you take over. You have created a new strategy for your hotel, so now take a special look at Facebook. | |||
== Goal == | == Goal == | ||
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel. <br> | |||
The page and content must fit into the overall, new concept: in terms of design, functionalities and content. The page must provide traffic to the website and also a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point. | |||
== Task, deliverable == | == Task, deliverable == | ||
We want you to create a Facebook page for your hotel. Make sure the account settings are public and make it as realistic as possible. Beware to use material that is [[copy right]] free. | |||
Explain exactly which elements you like to have on this page and why. Think of the different target groups. <br> | |||
What would be all the concrete goals of this Facebook page? Be specific and give numbers and measurable elements. And how would you measure these goals? <br> | |||
How do you bring the page to the attention of your target groups? And how do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.<br> | |||
Be sure the page has at least five posts, with a special goal. | |||
== Assessed elements == | == Assessed elements == | ||
* is the page made and visible? | |||
* Does it reflect the strategy of the hotel? | |||
* Are all the goals clear, measurable and concrete? | |||
* Are the five posts suitable? | |||
== Additional information == | == Additional information == | ||
* [https://www.facebook.com/business/help/104002523024878 Create a (business) page] | * [https://www.facebook.com/business/help/104002523024878 Create a (business) page] | ||
* [[social media]] | * [[social media]] | ||
* [[Social_media_EmeraldForestHotel|Social media hotel so far]] | |||
* [[IP]] | |||
* [https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/japan-harvard-business-review-series-chapter_7/ Example 3H model] | |||
<br><hr> | <br><hr> | ||
Revision as of 10:27, 18 November 2020
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Assignments
Name of assignment
Create a FB page. Realise, that Facebook is not just the brand Facebook consist of a multitute of brands and company's. The most famous ones, to you, probably Facebook, Instagram, Whatsapp and Oculus.
Situation
There is a HotelFacebook business page for the hotel Emerald Forest. The hotel never had a real plan in usage of any of their social media. The page was created, because all company's seem to have a Facebook page. So there is no content calendar or real plan as you take over. You have created a new strategy for your hotel, so now take a special look at Facebook.
Goal
Create a Facebook page for your new hotel that contributes to the new image and strategy of the hotel.
The page and content must fit into the overall, new concept: in terms of design, functionalities and content. The page must provide traffic to the website and also a communication platform. Ultimately, of course, this must be converted into bookings. In addition, reviews on social media are an important point.
Task, deliverable
We want you to create a Facebook page for your hotel. Make sure the account settings are public and make it as realistic as possible. Beware to use material that is copy right free.
Explain exactly which elements you like to have on this page and why. Think of the different target groups.
What would be all the concrete goals of this Facebook page? Be specific and give numbers and measurable elements. And how would you measure these goals?
How do you bring the page to the attention of your target groups? And how do you ensure that the posts also appear on the timelines of the target groups? Be very specific about this.
Be sure the page has at least five posts, with a special goal.
Assessed elements
- is the page made and visible?
- Does it reflect the strategy of the hotel?
- Are all the goals clear, measurable and concrete?
- Are the five posts suitable?
Additional information
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