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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Content calendar social media. | |||
== Situation == | == Situation == | ||
As a hotel in this day and age, you can hardly ignore [[social media]]. You can use them in 'different ways'. The old Emerald Forest Hotel did virtually nothing with social media. The company does have a [[Social_media_EmeraldForestHotel|number of accounts]], but no 'plan' or specific purpose. Now that you are taking over the hotel with a new strategy, now is the time to look at this. | |||
== Goal == | == Goal == | ||
The aim is to create a social media calendar for the coming year. With the help of this calendar it should be possible to communicate more efficiently and effectively, improve the SEO position of your hotel, ensure traffic-conversion towards the website, increase online engagement, ensure online presence and ensure a good online image. | |||
== Task, deliverable == | == Task, deliverable == | ||
This assignment concerns the content of your hotel's own social media accounts. Use a theoretical model to set up the content calendar. Indicate which account, on which media you want to use and the names of these handles. What is the purpose of each of these accounts and which audiences are targeted? Proof that these audiences are also active on these media. <br> | |||
How do you ensure that the messages are visible to the audiences? And above all, which messages do you plan at what point for which groups with which expected results? Try to be concrete in this result. | |||
== Assessed elements == | == Assessed elements == | ||
* Is there a feasible content calendar? | |||
* Does it have the right link to the corporate identity? | |||
* Are the goals of the calendar clear | |||
* Are the planned goals and expected results concrete and acceptable. | |||
* Is the model just ogical and is the content of the posts matching this? | |||
== Additional information == | == Additional information == | ||
* [[Social media]] | |||
* [[Social_media_EmeraldForestHotel|Social media hotel so far]] | |||
* [https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/japan-harvard-business-review-series-chapter_7/ Example 3H model] | |||
* [https://blog.hubspot.com/blog/tabid/6307/bid/33415/the-social-media-publishing-schedule-every-marketer-needs-template.aspx Example content calendar template] | |||
* [https://sproutsocial.com/insights/social-media-calendar/Sprout on a calendar] | |||
<br><hr> | <br><hr> | ||
Revision as of 10:10, 18 November 2020
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Assignments
Name of assignment
Content calendar social media.
Situation
As a hotel in this day and age, you can hardly ignore social media. You can use them in 'different ways'. The old Emerald Forest Hotel did virtually nothing with social media. The company does have a number of accounts, but no 'plan' or specific purpose. Now that you are taking over the hotel with a new strategy, now is the time to look at this.
Goal
The aim is to create a social media calendar for the coming year. With the help of this calendar it should be possible to communicate more efficiently and effectively, improve the SEO position of your hotel, ensure traffic-conversion towards the website, increase online engagement, ensure online presence and ensure a good online image.
Task, deliverable
This assignment concerns the content of your hotel's own social media accounts. Use a theoretical model to set up the content calendar. Indicate which account, on which media you want to use and the names of these handles. What is the purpose of each of these accounts and which audiences are targeted? Proof that these audiences are also active on these media.
How do you ensure that the messages are visible to the audiences? And above all, which messages do you plan at what point for which groups with which expected results? Try to be concrete in this result.
Assessed elements
- Is there a feasible content calendar?
- Does it have the right link to the corporate identity?
- Are the goals of the calendar clear
- Are the planned goals and expected results concrete and acceptable.
- Is the model just ogical and is the content of the posts matching this?
Additional information
- Social media
- Social media hotel so far
- Example 3H model
- Example content calendar template
- on a calendar
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