Benchmarks

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Benchmarks

Benchmarks are interesting, as they give you interesting numbers to compare your own hotel's numbers to. In your Team File the tab Dashboard shows two interesting lines with benchmarks on occupancy rates. We look at the long term numbers: of course due to Covid the situation has changed dramatically. Still, the long term numbers are relevant if we look ahead, at recovery of the industry.

File:Benchmarks real 2019.jpg

Real Benchmarks in different regions.

Source Statista

Of course there is big differences depending on season, political situation, prices and all kind of other things. On an average, hotels of the likes of Emerald Forest will score 50% if we look at the total of a year (before COVID). Information in the dashboard of an individual hotel might look like:

Benchmarks as shown in your hotel's dashboard.

• The first line is the benchmark of the total of the hotel industry. So this is a kind of average
• The second line shows the top-performing city hotels in the world.
• The blue bars are the results of the heavily under-performing hotel in this example.

This gives you some perspective on the occupancy rate you an-should realize each year. As you take over the occupancy rate is 50%.

More info

On the page Running a hotel you can find more info in general: including some benchmarks. The page on Covid holds some relevant info as well.

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