32NL Assignment 1.0 on entrepreneurship

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Your plans with the Hotel

Presenting your management team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this preparation round. This will lay the foundations for all of the other assignments and decisions.

Situation

You have just taken over the management of the hotel. You need to take decisions on how to run the hotel itself and how to manage your own management team. That is exactly what you will do in this assignment. This will form the basis for your team, in all the four rounds. You are now tasked to focus on a new name, strategy and target groups etc.

Goal

Set up a basic strategy for your hotel. It is important that you make all current and future decisions stick over the years. So, stick to your new plan.

Deliverable

See your Team document, tab Preparations. Fill out the section as indicated:

With mouse-overs in the cell in column B (black triangles) you will find more information.

• Fill out your given Team Number
• Think of an appropriate name for your hotel: very important: explain why you chose such name. Make the link to your strategy. Check the internet to see what pops-up using this name e.g.
• Give the full names of all the management team members and assign a role to each of them. If your team has less than five persons, some of you will have a double role. This doesn't affect your workload in the game.
• Provide a 06 number as the contact number of your team (preferably of the General Manager). We will use this for instructions on how and when to contact e.g.
• Join the Facebook group. Go to Facebook group 32NL and request to join the group. You can join with a personal or hotel page. Facebook pages now can join groups.
• Make a Facebook (business) page for your hotel. Explain what exactly the goals are with this page. Be specific, give numbers etc. In assignment 2.1 will specifically have an assignment on this. For now, just be sure to have created the account.
• The 2nd Social media channel is part of the assignment 2.1. No need to fill that out yet.
• Make a Management Team contract. You can either put it in your Team File or post it anywhere online and put a link here. Check if the link works!
• Decide on the strategy of your hotel: explain in approx. 10 lines. Have clear and measurable goals. Look at the available historical data and operating reviews of the hotel, and ensure you come up with realistic ideas. Rather than ideas impossible to achieve. Use the right concepts (theories) from marketing.
• Decide on the target groups or markets of your hotel: explain in approx. 10 lines. This should be in line with our strategy of course.

Second part

See your Team document, tab Preparations. Fill out the section Team picture, Logo and slogan.

With mouse-overs in the cell in column B (black triangles) you will find more information.

• Think of an appropriate Team picture. Make the link to your strategy, so be sure the way you present your team matches the image and the chosen strategy of your hotel
• New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP rights (copy rights): you can't just 'steal' things.
• Think of a new slogan. Explain why you chose this slogan in a few lines. Be sure, again, to use marketing and communication theories. And again, think of IP rights (copy rights).

Assessed elements

• Did you perform all above outlined items?
• Are your proposed ideas and decisions well-argued?
• Are the right or suitable concepts and theories used?
• Are all in line with the strategy?

Additional information

• Hotel name
• History
• Strategy
• Target group
• Job descriptions in hospitality
• Logo
• House style and identity
• Free logo services

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.