32NL Assignment 2.0 on creativity: Difference between revisions
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{{32NL header general}} | {{32NL header general}} | ||
== Your plans with the Hotel part two== | |||
== | Presenting your management team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this preparation round. This will be the basic for all of the other assignments and decisions. | ||
== Situation == | == Situation == | ||
You just took over the management of the hotel. You already made a lot of decisions on a name, strategy, target groups etc. | |||
In this part you are going to visualize a few of these things. Especially the logo, your management team picture and slogan. | |||
== Goal == | == Goal == | ||
Visualize your strategy in a consistent way in a logo, team picture and slogan. | |||
== | == Deliverable == | ||
See your Team document, tab Preparations. Fill out the section Team picture, Logo and slogan.<br><br> | |||
<center>[[Image:team file2020_2.jpg|800px]]</center> | |||
With mouse-overs in the cell in column B (black triangles) you will find more information. | |||
* Think of an appropriate Team picture. Make the link to your strategy, so be sure he way you present your team matches the image and the strategy for seen for your hotel | |||
* New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things. | |||
* Think a a new slogan. Explain why you chose this slogan in a few lies. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things. | |||
== Assessed elements == | == Assessed elements == | ||
* | * Did you perform all outlined above? <br> | ||
* | * Are things well-argued? | ||
* | * Is it creative, original | ||
* Is all in line with the strategy? | |||
== Additional information == | == Additional information == | ||
* [[ | *[[Logo]] | ||
* [ | *[https://en.wikipedia.org/wiki/Corporate_identity House styl and identity] | ||
* [ | *[https://www.templatemonster.com/blog/best-free-logo-maker-services/ Free logo services] | ||
<hr> | <br><hr> | ||
''→ GO! [[#top|Top of this page]]'' | ''→ GO! [[#top|Top of this page]]'' | ||
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience! | <center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience! | ||
| Run your own hotel in this management simulation.</small></center> | | Run your own hotel in this management simulation.</small></center> | ||
Revision as of 19:43, 13 April 2020
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Your plans with the Hotel part two
Presenting your management team to Jill, Christina and your coaches. You will have to take a lot of important decisions in this preparation round. This will be the basic for all of the other assignments and decisions.
Situation
You just took over the management of the hotel. You already made a lot of decisions on a name, strategy, target groups etc. In this part you are going to visualize a few of these things. Especially the logo, your management team picture and slogan.
Goal
Visualize your strategy in a consistent way in a logo, team picture and slogan.
Deliverable
See your Team document, tab Preparations. Fill out the section Team picture, Logo and slogan.
With mouse-overs in the cell in column B (black triangles) you will find more information.
- Think of an appropriate Team picture. Make the link to your strategy, so be sure he way you present your team matches the image and the strategy for seen for your hotel
- New hotel logo: this should reflect your strategy as well: does it tell what you are doing, your image? Is it recognizable? Explain why you chose this logo in a few lines. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things.
- Think a a new slogan. Explain why you chose this slogan in a few lies. Be sure, again, to use marketing and communication concepts. And think of IP right (copy rights): you can't just 'steal' things.
Assessed elements
- Did you perform all outlined above?
- Are things well-argued?
- Is it creative, original
- Is all in line with the strategy?
Additional information
→ GO! Top of this page
