29NL 6.2 Press conference: Difference between revisions

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== Press conference ==
 
== Situation ==
An unexpected situations has occurred.The management team has to response quickly and take measures. In 6.1 your hotel already made a plan.
 
== Goal ==
Giving a press conference to control the flow of information and to avoid all kinds of rumors to be spread on the internet and social media.
 
== Task, deliverable ==
Do a real press conference, film it, upload it somewhere online (YouTube e.g.) and put the link to the video in your Team document. <br>
* Prepare a press conference
* which matches your corporate image
* which handles some of the problems from the event
* which has clear goals and message
* make a link to your other activities to solve this problem, you have mentioned in 6.1
* which you actually do and film
Be sure the video setting are public! The press conference has to last at least five minutes. Try to edit it a bit, but no need to make it a very smooth 'production'.
 
== Assessed elements ==
* Does the the press conference live up to the required elements?
* Is there a clear link to the rest of the plans and the corporate identity?
* Is it creative?
 
== Additional information ==
* [https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/press-conference/main How to do a press conference]
* [https://www.youtube.com/watch?v=-7jqB4Hm0KM Tips for organizing a press conference]
 
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Revision as of 22:03, 11 January 2020

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Press conference

Situation

An unexpected situations has occurred.The management team has to response quickly and take measures. In 6.1 your hotel already made a plan.

Goal

Giving a press conference to control the flow of information and to avoid all kinds of rumors to be spread on the internet and social media.

Task, deliverable

Do a real press conference, film it, upload it somewhere online (YouTube e.g.) and put the link to the video in your Team document.

  • Prepare a press conference
  • which matches your corporate image
  • which handles some of the problems from the event
  • which has clear goals and message
  • make a link to your other activities to solve this problem, you have mentioned in 6.1
  • which you actually do and film

Be sure the video setting are public! The press conference has to last at least five minutes. Try to edit it a bit, but no need to make it a very smooth 'production'.

Assessed elements

  • Does the the press conference live up to the required elements?
  • Is there a clear link to the rest of the plans and the corporate identity?
  • Is it creative?

Additional information



→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.