Market research

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All results

The results of your hotel will be made automatically by the accountant. You just have to analyse them, you do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you via your secret team file link.

Your results presented there will be divided into four parts:

• Section operating review: which you will find on the operating review page with all your revenues and costs resulting in your net profit (or loss).
• The section with your personal key metrics.
• Section Market information, if paid for in advance. We will focus on this now.
• Section Short comment of your coach.

Who is offering

The market intelligence is offered by Top Research. Top Research is a commercial company which offers you this opportunity every year The choice to buy the market analysis is one of the decisions a team makes every year.
Good information is valuable, but you have to decide if it is worth the costs. The two different market information packages are explained on their company page.

Disadvantages

You have to decide if the services offered by Top Research contribute enough to your insights so that the costs will also lead to more revenues (or rather profit). So have a look at the ROI. At the beginning of each year you make the decision for the year to come: choosing for Top Research means that the costs will in this year be visible at row 37 directly in your operating reviews as costs of team decisions.

Costs of buying market information from Top Research on your operating review in your team finances, tab result row 47. This team bought four years in a row the Large package.

If paid for, starting at row 74 the information will be visible at the end of the year. This information can then help you to make better decisions for the year to come.

Example of what information of Top Research looks like in your Team finances, tab result of your Team finances, row 81.

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