Slogan: Difference between revisions

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== What is a slogan? == __NOEDITSECTION__
== What is a slogan? == __NOEDITSECTION__
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]].
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]].
associate the slogan with? You can change a slogan, but not to easily. Of course you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br>
associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br>
Be sure to think of things like:
Be sure to think of things like:
* does it really reflect what your hotel stands for?
* does it really reflect what your hotel stands for?
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* what does it mean, also in other languages?
* what does it mean, also in other languages?
* what do people associate it with?
* what do people associate it with?
* type the slogan in in a search engine and see what happens
* type the slogan in a search engine and see what happens
* some slogans are also copy right protected.
* some slogans are also copyright protected.


== Examples ==
== Examples ==

Revision as of 15:09, 4 April 2018

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What is a slogan?

A good slogan is very much related to your strategy, your corporate identity and maybe it is even embedded in your []logo]]. associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still.
Be sure to think of things like:

  • does it really reflect what your hotel stands for?
  • how does it pronounce when you speak it out loud?
  • what does it mean, also in other languages?
  • what do people associate it with?
  • type the slogan in a search engine and see what happens
  • some slogans are also copyright protected.

Examples

Have a look at real hotel slogans to get an idea. You can also check the page All_concepts to see what others management teams decided on.
Check the slogan guideline on this site.



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