Demand: Difference between revisions
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== Two parts of the market == __NOEDITSECTION__ | == Two parts of the market == __NOEDITSECTION__ | ||
In any commercial market we recognize | In any commercial market, we recognize | ||
* the [[supply]] side and | * the [[supply]] side and | ||
* the demand side. | * the demand side. <br> | ||
We do have some more information on the rooms: for the other sources of income like [[banqueting]] and [[food and beverages]] we do not have this kind of information. But using some logic's you can try to do some estimates on the market situation there: like the [[banqueting#Demand in the market for banqueting| demand in the market for banqueting]] and [[food and beverages#Demand in the market for food and beverages| and demand in the market for food and beverages]]. | We do have some more information on the rooms: for the other sources of income like [[banqueting]] and [[food and beverages]] we do not have this kind of information. But using some logic's you can try to do some estimates on the market situation there: like the [[banqueting#Demand in the market for banqueting| demand in the market for banqueting]] and [[food and beverages#Demand in the market for food and beverages| and demand in the market for food and beverages]]. | ||
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The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten identical hotels on taking over the Emerald Forest is 50%. So the total of the market asks for 50% of 364,000 available nights so 182,000 in total. | The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten identical hotels on taking over the Emerald Forest is 50%. So the total of the market asks for 50% of 364,000 available nights so 182,000 in total. | ||
Due to the fact that there is an [[oversupply]] in the market there is an overcapacity. All the hotels active in your city together offer more room capacity then there is [[demand]] in a year. | Due to the fact that there is an [[oversupply]] in the market, there is an overcapacity. All the hotels active in your city together offer more room capacity then there is [[demand]] in a year. | ||
== Changes on the demand site == | == Changes on the demand site == | ||
Revision as of 14:18, 4 April 2018
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Two parts of the market
In any commercial market, we recognize
- the supply side and
- the demand side.
We do have some more information on the rooms: for the other sources of income like banqueting and food and beverages we do not have this kind of information. But using some logic's you can try to do some estimates on the market situation there: like the demand in the market for banqueting and and demand in the market for food and beverages.
Supply
The starting situation in your city let's presume there are 10 hotels offering each 100 rooms during 364 days (the rounded up number of days) in a year.
So the total supply in the total number of possible nights to book offered in the market which is 10 hotel x 100 rooms x 364 days in a year = 364,000 available room nights per year.
The supply side will not change during the game: all hotels will keep on offering their 100 rooms during the 364 days. The numbers of weekdays and weekend days, obviously, will not change either.
Demand
The total demand is the total number of rooms nights asked for in the market. The occupancy rate of all ten identical hotels on taking over the Emerald Forest is 50%. So the total of the market asks for 50% of 364,000 available nights so 182,000 in total.
Due to the fact that there is an oversupply in the market, there is an overcapacity. All the hotels active in your city together offer more room capacity then there is demand in a year.
Changes on the demand site
The demand side will not be stable over the year: the market research company Top Research will give you some predictions on this. So the total demand will differentiate between the cities and even within due to activities of the teams.
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