10NL Trade fair

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Trade Fair

You will be organizing a Trade Fair in two shifts on Monday the 20th April. A few important remarks.
Timeschedule

• City Amstelburg, Budano
  • Preparing 12.00 - 12.30
  • Show time 12.30 - 13.30
  • Clean up 13.30 - 14.00
• City Drevskovski, Efemada
  • Preparing 14.00 - 14.30
  • Show time 14.30 - 15.30
  • Clean up 15.30 - 16.00

Content

The Trade Fair is to be held in the aula. Think of it as a fair, like the ITB Berlin, WTM in London orde/ Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.

A number of decisions have to be made BEFORE then, see the tasks in week 16. You can make some small changes afterwards, but you have to start the Trade Fair with:

• a new name for your hotel, a slogan and a logo.
• a basic strategy for your hotel on target markets and target groups.

So have the preparations part on your teampage ready! You have to have your teampage 98% ready before the fair. Of course you can do some small changes afterwards.

Have a look at what your colleagues did so far:

Trade Fair 2013 in Valmiera, Game 04LV	Trade Fair 2014 in Breda, Game 06NL

The Trade Fair has four goals:

1. Presenting your new hotel
Who are the visitors? At this fair you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Competition analysis
The Fair is THE most important opportunity to have a look at all the other teams: also in others city's: what are they up to, what can you learn form them, what are ideas you can use as well? So split up your team and take notice of all your competitors. You might need this information for adjusting your strategy! The Trade Fair gives you a good impressions of what your direct competitors in your city are up to. So, have one of your teammembers walk around and make an overview or rather a competition analysis.

3. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.

4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.

The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the game as well as your occupancy rate. Always keep your both occupied, but have one (or two) checking out the competition and collecting information for your Strategic_Analysis!

Language

You can use Dutch or English, the choice is up to you. The setting is international but -obviously- most guests are Dutch.

Present your hotel to the public in a Trade Fair booth

To do all this properly your teampage should we ready on Tuesday the 6th as planned!
Further Instructions and Recommendations:

• the Trade Fair will open and close sharply scheduled as shown above! Preparing in the room will be possible from xxx
• teams will be provided with one table each: organize all others materials yourselves.
• each teams has a predetermined spot: so use this spot with your teamnumber on the table.
• please do not damage walls, floors and windows when installing your booth (no nails, etc.)
• remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
• do not block emergency exits or use highly flammable materials
• use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
• at least two members of your team should always be present and attending your booth
• the coaches will evaluate both the creativity and consistency of your booth

After the Trade Fair

• pack up all your materials and equipment, as well as clean the space of your booth when the fair is over
• check if your hotels' strategy is in need for a small change after what you have seen on the Trade Fair.

Conserve interesting things

As we keep track of all games played in all countries we would appreciate it if you conserve some remarkable things from your both and hand them over to the coaches. And maybe you want to keep them yourselves for example for the 3 minutes of fame on Friday!

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