13UK Trade fair

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Trade Fair

You will be organizing a Trade Fair on Tuesday the 3th of February. A few important remarks.
Timeschedule

• Last preparations 10.00 - 10.30
• Show time 10.30 - 11.30
• Clean up 11.30 - 12.00
• Feedback 13.00 - 14.00

Content

The Trade Fair is to be held in the room which is communicated to you. Think of it as a fair, like the ITB Berlin, WTM in London or Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.

Your teampage has to be ready before the Trade fair. Beware that you also have to reflect on the Trade fair and observe your competitors, do a competitors analysis, as this is part of your decisions in year one. So split up the tasks!

Have a look at what your colleagues did so far:

Trade Fair 2013 in Valmiera, Game 04LV	Trade Fair 2013 in Karlsruhe, Game 02DE

The Trade Fair has four goals:

1. Presenting your new hotel
Who are the visitors? At this fair you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Competition analysis
The Fair is THE most important opportunity to have a look at all the other teams: also in others city's: what are they up to, what can you learn form them, what are ideas you can use as well? So split up your team and take notice of all your competitors. You might need this information for adjusting your strategy! The Trade Fair gives you a good impressions of what your direct competitors in your city are up to. So, have one of your teammembers walk around and make an overview or rather a competition analysis.

3. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.

4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.

Have a look at the pictures to see just what your colleagues have done before.
The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the game as well as your occupancy rate. Always keep your booth occupied, but have one (or two) checking out the competition and collecting information.

Language

The language to be used during the Trade Fair is English, the setting is an international Trade Fair.

Present your hotel to the public in a Trade Fair booth

Further Instructions and Recommendations:

• the Trade Fair will open and close sharply scheduled as shown above! Preparing in the room will be possible from 10.00
• teams will be provided with one table each (you 'booth'): organize all others materials yourselves.
• each teams has a predetermined spot: so use this spot with your teamnumber on the table.
• please do not damage walls, floors and windows when installing your booth (no nails, etc.)
• remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
• do not block emergency exits or use highly flammable materials
• use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
• always keep your booth well attended, even when teammembers are checking out the competition
• the coaches will evaluate both the creativity and consistency of your booth

After the Trade Fair

• pack up all your materials and equipment, as well as clean the space of your booth when it is over.

As we keep track of all games played in all countries we would appreciate it if you conserve some remarkable things from your both and hand them over to the coaches. And maybe you want to keep them yourselves for example for the 3 minutes of fame on Friday!

• check if your hotels' strategy is in need for a small change after what you have seen on the Trade Fair.

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