User:09DE-A01: Difference between revisions
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As we host many business travellers in our Resort who are just visiting Germany for their meetings we want them to get a slight idea of the German culture. After an exhausting day nothing is more relaxing than enjoying a homemade beer in our garden. The main aim is to enthuse our customers to return to Germany as a vacationer | As we host many business travellers in our Resort who are just visiting Germany for their meetings we want them to get a slight idea of the German culture. After an exhausting day nothing is more relaxing than enjoying a homemade beer in our garden. The main aim is to enthuse our customers to return to Germany as a vacationer | ||
'''Strategy''' | '''Strategy''' | ||
First thing – we are introducing the brand new brewery that is going to attract new groups of customers with the purpose of tasting the new beer which we are very proud of and are going to promote through participating in differents awards over the next years. | First thing – we are introducing the brand new brewery that is going to attract new groups of customers with the purpose of tasting the new beer which we are very proud of and are going to promote through participating in differents awards over the next years. | ||
Revision as of 18:04, 2 February 2015
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Braugarten Resort
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The idea behind the name is representing the elements from the traditional German culture in a soothing atmosphere where business and family ties can grow.
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Our new management team
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Evgeny Petrov: Accounting Manager
Eric Larson: Event Manager
Hannah Blechschmidt:PR Manager
Julia Geczi: Front Desk Manager
Lenka Rauer: Marketing Manager
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Our new logo
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Where bonds are brewed
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We all know that the best business are made outside of the office. Since beer is one of the most typical symbol of Germany, our special offer is beer from our own brewery. Not only business ties can be strengthened here, we also try attract families to experience the German atmosphere in our garden and hotel.
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Social media and internet
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New hotel strategy
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Financial goals
Achieveing 15% more revenue through raising the prices by 5% and experiencing the raise of the number of customers both on weekdays and weekends
Specific marketing goals Establish collaboration with a business school that organizes mgmt. trainings and teambuilding activities so that they can set these events in our hotel
Customers satisfaction goals
As we host many business travellers in our Resort who are just visiting Germany for their meetings we want them to get a slight idea of the German culture. After an exhausting day nothing is more relaxing than enjoying a homemade beer in our garden. The main aim is to enthuse our customers to return to Germany as a vacationer
Strategy
First thing – we are introducing the brand new brewery that is going to attract new groups of customers with the purpose of tasting the new beer which we are very proud of and are going to promote through participating in differents awards over the next years.
Also, we are focusing on the extension of the number of business customers through introducing not only the brewery but the whole new atmosphere in which you can relax in the evening after the long working day and create new bonds with your business partners behind the beer glass
For the weekends we are introducing newly renovated banqueting room which is suitable for different sort of events like weddings, birthday parties and another celebrations
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Weekends and weekdays
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