Market information: Difference between revisions

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* Section [[Market information]], if paid for in advance. We will focus on this now.
* Section [[Market information]], if paid for in advance. We will focus on this now.
* Section [[Short comment]] from your coach.  
* Section [[Short comment]] from your coach.  
== Welcome to market research agency "Top Research"! ==__NOEDITSECTION__
We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the 1970's. For nearly five decades, we have worked for all of the major hotel-chains and parks, for instance Accor, Marriot Hotels, Hilton Hotels & resorts, Disney, Pierre & Vacances, Roompot and Six Flags.
Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the ''number 1'' in these fields with outstanding results in the field of customer behavior, customer satisfaction and benchmarks.
[[Image: Top_research_logo_small.jpg|center|120px]]


== Who is offering ==__NOEDITSECTION__
== Who is offering ==__NOEDITSECTION__
The market intelligence is offered by Top Research. [[Top Research]] is a commercial company which offers you this opportunity every year
The market intelligence is offered by Top Research. [[Top Research]] is a commercial company which offers you this opportunity every year
The choice to buy the market analysis is one of the [[decisions]] a team makes every year.<br>
The choice to buy the market analysis is one of the [[decisions]] a team makes every year.<br>
Good information is valuable, but you have to decide if it is worth the costs.
Good information is valuable, but you have to decide if it is worth the costs. The three different market information packages are explained
 
on their [[Top Reserach| company page]]
== The three different market information packages ==__NOEDITSECTION__
The three packages you can chose from will lead to the in information paid for appearing on your results tab of your teampage. If packages are not bought the text ''not bought'' will appear. The choices are:
 
:* Annual analysis: Small package (cost: € 25.000 per year)<br>
::Contents: same as the free package PLUS an overview of your own occupancy rate alongside that of the market, average hotel prices per night.
 
:* Annual analysis: Medium package (cost: € 50.000 per year)<br>
::Contents: same as the above two packages PLUS your own market share per segment, your own occupancy rate alongside that of the market, average other spendings per person per day.
 
:* Annual analysis: Large package (cost: € 75.000 per year)<br>
::Contents: same the above three packages PLUS market average profit after tax, average expenses  on maintenance and extra rewards for staff (active as of the year in question) and average expenses on marketing/promotion.


You should select your package each year. It is strictly forbidden to share this information; if caught you will be fined for infringing the copyrights of Top Research. This part of your teamsheet tab results will look something like this:


[[Image:Results_on_top_research2.jpg|thumb|600px|center|    <center>''Example of what information op Top Research looks like in your teamsheet, tab result on buying Top research information.''</center>]]
[[Image:Results_on_top_research2.jpg|thumb|600px|center|    <center>''Example of what information op Top Research looks like in your teamsheet, tab result on buying Top research information.''</center>]]

Revision as of 14:27, 29 December 2013

→ Go! Category:Hotel info

All results

The results of your hotel will be made automatically by the accountant. You just have to analyse them, your do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you in the secure section in your teamsheet which is accessible with your personal link.

Your results presented there will be divided in four parts:

  • Section operating review: which you will find on the operating review page with all your revenues and costs resulting in your net profit (or loss).
  • Section with your personal key metrics.
  • Section Market information, if paid for in advance. We will focus on this now.
  • Section Short comment from your coach.

Who is offering

The market intelligence is offered by Top Research. Top Research is a commercial company which offers you this opportunity every year The choice to buy the market analysis is one of the decisions a team makes every year.
Good information is valuable, but you have to decide if it is worth the costs. The three different market information packages are explained on their company page


Example of what information op Top Research looks like in your teamsheet, tab result on buying Top research information.


Copy rights

We kindly remind you that all information is confidential and produced for our company only. Spreading this information to any other party in the market is counter-productive to your company and is also an infringement on our copyrights. By buying our product you automatically accept our terms of delivery.


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