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<center><font color="red">
<center><font color="red">
<i>As requested by many, we will embed AI-chatbot and do a total make-over of the Game. Bu the end 2024 the new version 0.9 will be released. So, sorry, every now and then, this version will be off-line or 'shakey' </i></font color="red"></center>
<i>As requested by many, we will embed AI-chatbot and do a total make-over of the Game. Bu the end 2024 the new version 0.9 will be released. So, sorry, every now and then, this version will be off-line or 'shakey' </i></font color="red"></center>
<!----== <font color="green">Happy holidays!</font color="green">==
<!----== <font color="green">Happy holidays!</font color="green">==
<center>{{#widget:YouTube|id=_x2BvHfPm7Q|width=50%}}<br><i>It's the most wonderful time of the year! A message from our CEO [[Jill Jandal]]</i>.</center>---->
<center>{{#widget:YouTube|id=_x2BvHfPm7Q|width=50%}}<br><i>It's the most wonderful time of the year! A message from our CEO [[Jill Jandal]]</i>.</center>---->
== <font color="green">Welcome to the Emerald Forest Hotel!</font color="green">==
{{New Skin Box}}
This platform is part of the management training program of the [http://www.emeraldforesthotel.com/site/ Emerald Forest Hotel]. Welcome to the 2024 version v0.8 of this hotel Management Game! This simulation, or game, can easily be blended online and offline, or, when needed, completely online. Interested in joining this concept of ''real virtuality''? Check the [[joining the game]] page or contact me! <br>
== <font color="green">Alinea I</font color="green">==
<I>Good luck and thanks to all joining, [https://www.linkedin.com/in/jill-jandal-a226ba186/ Jill Jandal], CEO of the Emerald Forest Hotel.</I>
This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel.  


Have a look at the promo: <br>
== <font color="green">Alinea II video</font color="green">==
<center>{{#widget:YouTube|id=wK_notj_UIc|width=50%}}</center>
Video on page<br>
{{Row
|Column 1 size=5
|Column 1 text=<center>{{#widget:YouTube|id=tQpHZEE2ZiM|width=50%}}</center>
|Column 2 size=7
|Column 2 text=<center><i>Cat welcomes you on behalf of the Emerald Forest management</I><br>
}}<br>
This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. <br><br></div>


== <font color="green">New version v0.8 in 2025</font color="green">==
<div style="display:inline-block; box-shadow:10px 10px 20px #006400; padding:15px;">
The new AI-powered version v0.8 of the Emerald Forest Hotel will make things even more realistic. If you want to contribute, have ideas, just let us know. New slots are available to companies, universities or organisations who want to join.  
== <font color="green">Alinea III text</font color="green">==
You and each of your classmates within your team, as new members of the Management Team, are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions. will be made available to you. Along with historical data, this will serve as a point of reference. This becomes the same starting point for all (other) teams.
<br>Your hotel is located in the Netherlands, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels (8 or 9) are located. Your main competitors are the other existing hotels, within your city. CEO [[Jill Jandal]] and owner [[Christina Bergman]] want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments along the way behind the scenes.  
<br>


== <font color="green">Competition in Breda, Netherlands, Hotel-Facility managers of BUAS has ended</font color="green">==
== <font color="green">Alinea IV image</font color="green">==
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.<br>
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.<br>
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.<br>
[[Image:goldenbell 2024.jpg|thumb|300px|left|alt= Happy student taking etc||<i><center><code>See them shine!</code></I></center>]]
Nice to see the  ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams
Nice to see the  ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams
* Public award Hotel Malia
* Public award Hotel Malia
* Jury award Evergreen resort
* Public award Hotel Malia
Thanks to all the Management Teams, the coaches and the jury Michel Brokke, Geertje Klijn, Joost van der Minne and Jeroen Vinkesteijn. It has been very interesting!
Hotel simulation. Congrats to winning Teams. Nice to see the  ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams.  
<center>[[Image:goldenbell 2024.jpg|300px]]</center>
<br></div>
 
== <font color="green">Competition at TUT, Tallinn Estonia has ended</font color="green">==
Thank you all for joining! <br>
Congrats to the winning teams
*On creativity A03 Bay Watch Hotel
*On profit A06 Urban Park The Bleisure Hotel
[[Game 51EE home]]<br>
<center>[[Image:tallinn2024.jpg|300px]]<br><i>Greetings from the Teams in Tallinn, the competition in 2024</I></center>
 
== <font color="green">A big shout out to all the Teams and coaches from Germany, Katholische Universität Eichstätt-Ingolstadt</font color="green">==
Thanks you all so much for joining [[Game 50DE home]],it has been a pleasure! Hope to see you again in the future, maybe as coaches. <br>
<center>[[Image:WFI.jpg|300px]]</center>
 
== <font color="green">What can this simulation do for you?</font color="green">==
Joining a Game? Choose your Game in the left-hand menu. The Emerald Forest is a unique learning opportunity, offering the possibility to work on (business) management skills in a modern, attractive, completely online way. It is used by Universities, companies as well as training institutes all over Europe. Ideal for an international week (1-5 ECTS) of in any curriculum as an attractive course (5-10 ECTS). The simulation consists of much more than just this platform and has been played by more than 15,000 participants. <br> The management skills to demonstrate should focus on: creativity, commercial calculating, managerial capacities, and promotional skills.
The Emerald Forest Hotel is an international management simulation with a strong realistic story-line combined with an attractive competition based on profit and creativity. You can use the Emerald Forest Hotel simulation under one of our licenses: Check [[Joining the game|Joining the Emerald Forest Hotel simulation]].<br> Hospitality happens to be the industry in the simulation, but it's also very useful in other industries or solely as a training aiming at management skills.  
 
== <font color="green">New contacts </font color="green">==
Visiting the [https://www.horecava.nl/beurs/horecava-2023/ Horecava Trade Fair] our CEO [[Jill Jandal]] has been discussing new possibilities regarding personalization e.g. regarding [https://emeraldforesthotel.com/ the Emerald Forest Hotel]. We are looking in to having our own labelled coffee brand via [https://neuteboom.nl/ Neuteboom Coffee Roasters] and introducing (in the Summertime) [https://www.wowsmoothies.nl/ Wow Smoothies].
<center>[[Image:neuteboom.jpg|200px]]</center>
 
== <font color="green">New release</font color="green">==
A big shout-out to all joining about to join, and to partners of the past years: the Management Teams as well as thanks to the enthusiastic coaches from: <br>
<i>Rotterdam University of Applied Sciences (Netherlands), Katholische Universität Eichstätt-Ingolstadt (Germany), Birmingham City University (UK), UCLL University Belgium, Tallinn University of Technology (Estonia), Vidzeme University A.S. (Latvia), Liverpool John Moores University (UK), St. Cyril & St. Methodius University of Veliko Tarnovo (Bulgaria), Breda University (Netherlands), Karlshochschule International university (Germany), Thomas More University a.s. (Belgium) </I>and others!<br>
 
== <font color="green">After movie</font color="green">==
Just to give you an idea what the total of a (finished) game looks like in an ideal mix between live and online, check the video.
<center>{{#widget:YouTube|id=Olb0kB5LiYw|width=50%}}<br><i>Wrap up of Game in Karlsruhe</i>.</center>
 
== <font color="green">Game-based learning stimulates the frontal brain </font color="green">==
Interesting and important studies on Game Based Learning by Kober e.a., showing the relevance and effectiveness of working with simulations or games. Also positive effects were reported to be higher while engaging in the game-based version as compared to the non-game-based task version.
These research results underscore the potential of game-based learning environments to promote more efficient learning by means of attention and reward up-tuning. [https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0242573 Read the research paper here].
 
== <font color="green">Content and upgrade</font color="green">==
Joining a Game? Choose your Game in the left-hand menu. Looking for specific content? Check the options in the left-hand menu, or use the search box in the top right hand. Type in a relevant word and look for a page on this platform specifically on this word, or for pages ''containing'' this word.
<!----
*Ca' Foscari University of Venice
**A special welcome to [https://www.unive.it/pag/18630/ Centro Internazionale di Studi sull'Economia Turistica]
<center>[[Image:ca_foscari.jpg|300px]]</center>
 
 
*Katholische Universitat Eichstatt-Ingolstadt
**A special welcome also to [https://www.ku.de/en/ Universitat Eichstatt-Ingolstadt]
<center>[[Image:WFI.jpg|250px]]</center>
 
*Thomas More
**And a special welcome to [https://www.bachelorstudies.com/universities/Belgium/Thomas-More-University-of-Applied-Sciences/ Thomas More University a.s.]
<center>[[Image:Thomas More_BE.jpg|250px]]</center>
 
Feel free to have a look around. Recommended pages:
* [[All_concepts|All concepts]] gives an idea on the Teams which joined so far.
* [[Introduction to Hotel]] an introduction to the story line.
* [https://www.youtube.com/watch?v=wK_notj_UIc The promo video] will gave you an overview of it all.
 
== Welcome BCU: Birmingham City University ==__NOEDITSECTION__
A special welcome to [https://www.bcu.ac.uk/ Birmingham City University]. <br>
We surely hope the cooperation will have a restart in 2021-2022!
 
<center>[[Image:Birminghamcity_uni_logo_small.jpg|300px]]</center><br>
 
==<font color="green">Thank you for your contributions! Recently finished games </font color="GREEN">==
 
== Hello [https://www.buas.nl/en/programmes/hotel-management Hotel Management track of Breda University a.s.] your competition has ended! ==
The game [[Game_40NL_home|Game 40NL]] has ended. For the secodn year we have been surprised by the creativity and commitment of the coaches and teams. Hope to see you again next year.<br>
<center>[[Image:buas_logo_small2.png|250px]] [[Image:buas_logo_hotel small.jpg|200px]]</center>
 
== Rotterdam University, your competition has ended! ==
Your [[Game 35NL home]] has finished, thank you all so much for joining and the coaches for their demanding work. It has been a long 'stint' to all of you, but we cherry picked some nice ideas and concepts! And congratulations to the winning Teams!
<center>[[Image:rotterdam_small.png]]<br></center>
 
== Competition [https://www.buas.nl/en Breda University a.s. Academy for Tourism] has ended ==__NOEDITSECTION__
The competition has finished! The oldest and most royal partner in helping the Emerald Forest Hotel out, over the years. Jill has visited your institute several times, and you have many experiences coaches: the family Bergman counts on Breda!<br>
Congratulations to the winning teams!
 
<center>[[Image:buas_logo_small2.png|250px]]. <br></center>
 
== Competition at [https://www.ttu.ee/en Tallinn Technological University TuT] has ended ==__NOEDITSECTION__
Congratulations to the winning teams! <br>:<font color="red">
* Obsidina Sky on profit in Amstelburg
* Infinity Hotel on profit in Budano and overall!
 
* Porto Forest on creativity in Amstelburg
* Emerald park Hotel on creativity in Budano and overall!
</font color="red">
Thank you all so much for joining, and thanks to the enthusiastic coaches!
<center>[[Image:Tut_logo_small.jpg|400px]] <br></center>
 
== Thank you UCLL, the Virtual business week has finished! ==__NOEDITSECTION__
The game [[Game_36BE_home|Game 36BE]] has finished! Thank you all so much for joining! It has been a pleasure. Congrats to the winning teams!<br>
Hope to be seeing you again, next year in a setting in which we can do a blended versions and actually <i>meet and greet.</i>
<center>[[Image:ucll.jpg|300px]]</center>
 
== Thank you [https://www.ljmu.ac.uk/ John Moores University] ==__NOEDITSECTION__
We received some valuable we ideas and thought on how to handle the Emerald Forest Hotel simulation from John Moores University Liverpool.
<center>[[Image:liverpool_small.jpg|250px]]<br></center>
 
:::<b>Games running right now: </b><br> 
<b>Amstelburg</b><font color="red"><br>
*On Profit Woodland Hotel €3,380,000
*On Creativity The Jadenity and Business holiday Hotel 2,2 points</font color="red">
 
<b>Budano</b><font color="red"><br>
*On Profit Villa Verde €3,788,000
*On Creativity Lignum International Hotel  2,6 points</font color="red">
 
<b>Copenstadt</b><font color="red"><br>
*On Profit Bos Retree’t  €4,141,000
*On Creativity Bos Retree’t  2,8 points </font color="red">
 
<b>Dreskovski</b><font color="red"><br>
*On Profit Tranquility Forest Hotel €2,239,000
*On Creativity The Bergman Hotel and the Colloquium Capital 2,4 points</font color="red">
 
<b>Efemada</b><font color="red"><br>
*On Profit Marriott €2,373,000
*On Creativity Hotel Passion Verde 2,6 points</font color="red">
 
<center>[[Image:ucll.jpg|300px]]</center> <br>
 
<b>Thank you [https://www.buas.nl/en Breda University a.s. Academy for Tourism] </b><br>
The game [[Game_31NL_home|Game 31NL]] has finished! <br>
Congratulations to the winning Teams of each city, and especially to the overall winning Teams in the city of Budano:
* On profit the '''Ryokan Sakura Hotel''' realizing an amazing € 3,325,000 cumulated net profit
* On Creativity '''Super Local''' with a staggering coach mark of 8,8!
Well-done!
<center>[[Image:buas_logo_small2.png|250px]]<br></center><br>
 
<b>Thank you [https://www.ttu.ee/en Tallinn Technological University TalTech] </b><br>
The game has finished! Thank you all once again. We've seen very creative work from Tallinn. Hope to be seeing you in the future!
<center>[[Image:Tut_logo_small.jpg|400px]] <br></center>  
 


== Competition in Breda at [https://www.buas.nl/ENG.html BUas (former NHTV)] has ended! ==__NOEDITSECTION__
<div style="display:inline-block; box-shadow:10px 10px 20px #999; padding:15px;">
Congratulations to all the winning teams. And especially to the overall winning teams:
== <font color="green">Alinea 5 list - collapse</font color="green">==
* Creativity The Happy Otter
Customer Acquisition Cost, abbreviated as CAC, is the cost of winning a customer to book a hotel room. With CAC, any company can gauge how much they’re spending on acquiring a (new) customer. Elements like loyalty and life-time-value play an important role. If the CAC is profitable to the hotel at all, has to do with the [[RevPOR]].
* On profit The Grammable Hotel
If the CAC is efficient, has to do with the ROI (return on investment). <br>CAC can be compared to, for instance:
<br>Pictures of the Final available on [https://www.flickr.com/photos/79317761@N02/albums/72157694549474842 Flickr] <br>
* When operating on your own, direct sales;
<center>
* When using other ways of [[distribution]].
{{Row
There are many different ways to calculate your CAC. <br>
|Column 1 size=6
Often CAC is directly related to the fee /commission paid to the intermediary, the channel used. An [https://www.duettocloud.com/library/2019-the-year-hotels-get-a-grip-on-acquisition-costs indication of the costs] would be anywhere between 2% and 15% of the sales, depending on many different things like:
|Column 1 text=''Recap of competition in Breda 2018'':<br>
<ul class="mw-collapsible mw-collapsed"
{{#widget:YouTube|id=XRcxpzLD8Ro|width=50%}}
    data-collapsetext="Click here to collapse and hide the list"
}}  </center>
    data-expandtext="Click here to see and expand the whole list">
---->
<li>Contracts</li>  
== <font color="green">Sponsor</font color="green">==
<li>Being a preferred supplier or not</li>
Are you interested as an international hotel chain, into joining the game as partner, user or sponsor?  We offer you a modern platform whith lots of linked media and an interesting group of users, mainly working or about to work in hospitality industry. Check the [[sponsor]] page.
<li>Eas of the sale</li>
<li>Options the partner offers</li>
<li>The handling the partner takes care of</li>  
<li>The cancellations arrangements</li>
<li>(Advance) payment services</li>  
<li>etc. </li>  
</ul>
Due to Covid, hospitality (sales) is even more 'concentrated' than before and there are fewer 'players' in the field. Until now, the tendency has been, that CAC was going up; it is hard to predict what the future will bring.


== <font color="green">A proud HSMAI member</font color="green">==
== Alinea 6 ==
In Amsterdam RAI, each year the [https://www.hftp.org/hitec/amsterdam/ HITEC Hospitality Industry Technology Exposition & Conference] takes place. The conference is held in combination with [http://hsmai-europe.com/ HSMAI Hospitality Sales Marketing Association International]. Emerald Forest Hotel management visits both conferences. We are delighted to say, that we were one of the nominees for the prestigious HSMAI-awards (already by 2018). Though we didn't win, we are proud of our nomination and special recognition!
These are strongly linked to [[distribution]] and [[promotion]]. Again, in the past no money was spent on this. So, if you kick this up in any way, it will be a decision in the group [[Decision|marketing costs]]. <br><br>
<br>
</div><br>
<center> [[Image:hsmai.jpg|300px]]</center><br>
<center> [[Image:nomination.jpg|300px]]</center>
 
== <font color="green">Release and copyrights</font color="green">==
If you are planning to use this simulation, be sure to read the [[disclaimer]] page to understand the IP rights, related to this platform. The Emerald Forest Hotel simulation is actively monitored, but as the entire simulation is always "in progress", it is hard to oversee all of the changes and their impacts on all media[[:Category:Assignments|.]] All postings are, for that matter, the individual responsibility of a specific editor of that specific piece of content, also on social media! If, by any means, you ended up on this website and think that some elements of the content infringe on your rights in any way, please contact us and we will respond: emeraldforesthotel at gmail.com. For details on usage of the platform itself ([[IP]]), please check the [[copyright]] page or contact us. <br><br>
<!----- <center>
== What does the program look like? ==__NOEDITSECTION__
{{Row
|Column 1 size=6
|Column 1 text=Have a look at a short video recap of the competition in Tallinn: <br>
<center>{{#widget:YouTube|id=S34TmljdNfM|width=50%}}</center> <br>
|Column 2 size=6
|Column 2 text=Recap of competition in Karlsruhe 2017. Or check [https://www.youtube.com/watch?v=HUwFR9oe-2A the long one 2016]:
<center>{{#widget:YouTube|id=uH3hzgXUw0Y|width=50%}}</center>
}} 
{{Row
|Column 1 size=6
|Column 1 text=Have a look at a short video recap of the competition in Breda 2017: <br>
<center>{{#widget:YouTube|id=pmSB6wenEQM|width=50%}}</center> <br>
|Column 2 size=6
|Column 2 text=Recap of competition in Breda 2018:
<center>{{#widget:YouTube|id=XRcxpzLD8Ro|width=50%}}</center>
}} 


== All new hotel concepts == __NOEDITSECTION__
{{Footer}}
All concepts that have been developed by the participants from over 20 countries in this management simulation are summarized on the page [[All concepts| all new hotel concepts]]. Starting from this page, you can navigate to every new hotel concept.<br>
Or check [[:Category:Emerald forest finished teams|what other teams have done so far!]]
<!--- Your preparations have started now, your first presentation on the Trade Fair:
<div style="text-align: center;">
{{#widget:Iframe
|url=http://www.clocklink.com/clocks/9001e-green.swf?TimeZone=Estonia_Tallinn&Target=2013,04,11,15,00,0&Title=Trade%20Fair:&Message=Game%20is%20running!&
|height=18
|width=288
}}</div style="text-align: center;"><br>
<center>
<table border= 1 cellpadding=8 width="800" height="350">
<tr>
<td>{{#widget:Iframe
|url=http://www.flickr.com/slideShow/index.gne?group_id=&user_id=26562047@N07&set_id=72157629851513922&text=
|height=400
|width=80
|border=0
}}</td>
<td>
<center>{{#widget:Iframe
|url=http://visibletweets.com/#query=#hotel&animation=2
|height=400
|width=80
}}</center>
</td>
</tr>
<tr>
<td><center>''The hotel looks like this''</center></td>
<td><center>''Stay tuned: <u>live</u> tweets on #hotel''</center></td>
</tr>
</table>
</center> ----->
<hr>
''→ GO! [[#top|Top of this page]]''
<center><small>[[Special:RecentChanges| . ]] [[Special:WhatLinksHere| . ]] [[:Category:Sysop:Overview| . ]]''Emerald Forest Hotel'' offer an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation [[:Category:Emerald forest finished teams| . ]]  [[:Category:Assignments| . ]] </small></center>

Revision as of 13:19, 23 August 2024

As requested by many, we will embed AI-chatbot and do a total make-over of the Game. Bu the end 2024 the new version 0.9 will be released. So, sorry, every now and then, this version will be off-line or 'shakey'

Alinea I

This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel.

Alinea II video

Video on page

Cat welcomes you on behalf of the Emerald Forest management

This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel. This is the homepage of your simulation in Breda, the Netherlands, called 52NL. All the content is in English as this is an international hotel.

Alinea III text

You and each of your classmates within your team, as new members of the Management Team, are tasked with the take-over of the Emerald Forest Hotel as the new Management Team. You will manage the hotel, bring improvements to its current operations, and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions. will be made available to you. Along with historical data, this will serve as a point of reference. This becomes the same starting point for all (other) teams.
Your hotel is located in the Netherlands, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels (8 or 9) are located. Your main competitors are the other existing hotels, within your city. CEO Jill Jandal and owner Christina Bergman want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments along the way behind the scenes.

Alinea IV image

The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.
The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.The competition in Breda has ended, a big shout-out to all joining in, the Teams as well as the coaches, it has been a pleasure.

Happy student taking etc
See them shine!

Nice to see the ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams

  • Public award Hotel Malia
  • Public award Hotel Malia

Hotel simulation. Congrats to winning Teams. Nice to see the ‘Golden Bell’ award Breda University of Applied Sciences as final of the Emerald Forest Hotel simulation. Congrats to winning Teams.


Alinea 5 list - collapse

Customer Acquisition Cost, abbreviated as CAC, is the cost of winning a customer to book a hotel room. With CAC, any company can gauge how much they’re spending on acquiring a (new) customer. Elements like loyalty and life-time-value play an important role. If the CAC is profitable to the hotel at all, has to do with the RevPOR. If the CAC is efficient, has to do with the ROI (return on investment).
CAC can be compared to, for instance:

  • When operating on your own, direct sales;
  • When using other ways of distribution.

There are many different ways to calculate your CAC.
Often CAC is directly related to the fee /commission paid to the intermediary, the channel used. An indication of the costs would be anywhere between 2% and 15% of the sales, depending on many different things like:

  • Contracts
  • Being a preferred supplier or not
  • Eas of the sale
  • Options the partner offers
  • The handling the partner takes care of
  • The cancellations arrangements
  • (Advance) payment services
  • etc.

Due to Covid, hospitality (sales) is even more 'concentrated' than before and there are fewer 'players' in the field. Until now, the tendency has been, that CAC was going up; it is hard to predict what the future will bring.

Alinea 6

These are strongly linked to distribution and promotion. Again, in the past no money was spent on this. So, if you kick this up in any way, it will be a decision in the group marketing costs.


→ GO! Top of this page
. . . Emerald Forest Hotel offer an emerald hotel experience! Run your own hotel in this management simulation . . .