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== Social media hype? == | == Social media hype? == | ||
The use of social media is somewhat hyped, but important as well. The internet as a whole offers much more possibilities, of course. Especially working with [[affiliates]], the modern intermediaries, is a possibility. <br> | The use of social media is somewhat hyped, but important as well. The internet as a whole offers much more possibilities, of course. Especially working with [[affiliates]], the modern intermediaries, is a possibility. <br> | ||
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* A website for your company is needed for sure. Also check the [[Website]] page. | * A website for your company is needed for sure. Also check the [[Website]] page. | ||
* Affiliates, review sites and other sites which might be of importance to your hotel. | * Affiliates, review sites and other sites which might be of importance to your hotel. | ||
* Social media such as Facebook, | * Social media such as Instagram, Facebook, TikTok, X, YouTube are important. | ||
* There should be a clear connection between social media use and your target group. Find evidence for that.<br> | * There should be a clear connection between social media use and your target group. Find evidence for that.<br> | ||
<br> There is a [[Demo Team File]] you can check, with a filled out Team File. | <br> There is a [[Demo Team File]] you can check, with a filled out Team File. | ||
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== Your hotels' social media == | == Your hotels' social media == | ||
Your hotel will need a [[website]] | Your hotel will need a [[website]], and two social media channels - accounts.<br> | ||
Be sure that you have a plan with your social media: | |||
* what are the goals? Not just pushing content. | * what are the goals? Not just pushing content. | ||
* who are you aiming at? | * who are you aiming at? | ||
* how will you measure 'success'? | * how will you measure 'success'? | ||
* probably your goal is not to just have likes or followers but to have clients, right? So how is this connection? | * probably your goal is not to just have likes or followers but to have clients, right? So how is this connection? | ||
* all media have rules & regulations of their own. So a Like & Win campaign: is this allowed by | * all media have rules & regulations of their own. So a Like & Win campaign: is this allowed by the platform? | ||
Keep in mind, the regal rules, as well as the rules set by the platforms are rapidly changing all the time. <br> | |||
== Legislation GDPR - AVG == | == Legislation GDPR - AVG - AI act == | ||
As you have probably noticed | As you have probably noticed these new legislations on privacy, data and AI, especially online. | ||
Companies have to comply with this. A practical implication will be that posts by companies are under more intense scrutiny. The management of companies will be asked more 'questions'. | Companies have to comply with this. A practical implication will be that posts by companies are under more intense scrutiny. The management of companies will be asked more 'questions'. | ||
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Revision as of 16:37, 2 May 2025
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Social media hype?
The use of social media is somewhat hyped, but important as well. The internet as a whole offers much more possibilities, of course. Especially working with affiliates, the modern intermediaries, is a possibility.
We would suggest looking at the following online opportunities:
- A website for your company is needed for sure. Also check the Website page.
- Affiliates, review sites and other sites which might be of importance to your hotel.
- Social media such as Instagram, Facebook, TikTok, X, YouTube are important.
- There should be a clear connection between social media use and your target group. Find evidence for that.
There is a Demo Team File you can check, with a filled out Team File.
Social media accounts of the 'old' Emerald Forest Hotel
Always keep in mind that all social media use should be in line with your strategy and goals. And: social media use is not free: staff will use working hours to post, monitor and react! Check Social media EmeraldForestHotel the list of social media Emerald Forest Hotel is currently using.
Your hotels' social media
Your hotel will need a website, and two social media channels - accounts.
Be sure that you have a plan with your social media:
- what are the goals? Not just pushing content.
- who are you aiming at?
- how will you measure 'success'?
- probably your goal is not to just have likes or followers but to have clients, right? So how is this connection?
- all media have rules & regulations of their own. So a Like & Win campaign: is this allowed by the platform?
Keep in mind, the regal rules, as well as the rules set by the platforms are rapidly changing all the time.
Legislation GDPR - AVG - AI act
As you have probably noticed these new legislations on privacy, data and AI, especially online.
Companies have to comply with this. A practical implication will be that posts by companies are under more intense scrutiny. The management of companies will be asked more 'questions'.
{{Footer]]
