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== The ‘Next Normal’ Plan (a.k.a. ‘no-normal’) == | |||
In your business assignment 1.0, you must take many strategic decisions. Well, in this creativity assignment, you are going to formulate a ‘Next Normal’ plan for the next 12 months. <br><br> | |||
The aftermath left by Corona caused many challenges across industries. One thing one cannot argue is the impact on the Hospitality industry and its lingering effect. From economics, science, food and drink, travel, business to wellness, customer’ behavior keeps evolving and so does market demand which is on the rise. This also includes the workforce. i.e., labor demands leading to shortages and higher staff turnover remains a concern.<br><br> | |||
The ‘Next Normal’ Plan (a.k.a. ‘no-normal’) | On the upside, most hotels have successfully advanced towards being socially and environmentally conscious while sensitive to the ecological impact on their customers’ experiences. In fact, the main dominant trend is that being eco-friendly is no longer a niche. <br> | ||
In your business assignment 1.0, you must take many strategic decisions. Well, in this creativity assignment, you are going to formulate a ‘Next Normal’ plan for the next 12 months. | |||
The aftermath left by Corona caused many challenges across industries. One thing one cannot argue is the impact on the Hospitality industry and its lingering effect. From economics, science, food and drink, travel, business to wellness, customer’ behavior keeps evolving and so does market demand which is on the rise. This also includes the workforce. i.e., labor demands leading to shortages and higher staff turnover remains a concern. | |||
On the upside, most hotels have successfully advanced towards being socially and environmentally conscious while sensitive to the ecological impact on their customers’ experiences. In fact, the main dominant trend is that being eco-friendly is no longer a niche. | |||
So, how will your hotel then move forward? | So, how will your hotel then move forward? | ||
Situation | == Situation == | ||
The Emerald Forest offered a vast variety of hospitality services. But now that you are given the opportunity to develop and establish a brand-new hotel concept as part of the Emerald Forest Group and portfolio. This pose challenging business questions and sound managerial decisions. These are not necessarily limited to the following: | The Emerald Forest offered a vast variety of hospitality services. But now that you are given the opportunity to develop and establish a brand-new hotel concept as part of the Emerald Forest Group and portfolio. This pose challenging business questions and sound managerial decisions. These are not necessarily limited to the following: | ||
· How does this “Next Normal” affect your hospitality product? How will demand be different? How will supply – the products and services you offer, and those of your competitors? | · How does this “Next Normal” affect your hospitality product? How will demand be different? How will supply – the products and services you offer, and those of your competitors? | ||
· How are you going to make sure your staffing is OK – both in terms of quantity and quality? | · How are you going to make sure your staffing is OK – both in terms of quantity and quality? | ||
· Is there any way you can turn your ideas and plans into a USP? Are these in line with current developments and trends in the market? | · Is there any way you can turn your ideas and plans into a USP? Are these in line with current developments and trends in the market? | ||
Goal | == Goal == | ||
Define the Next Normal plan for your hotel, in line with your strategy and service level. | Define the Next Normal plan for your hotel, in line with your strategy and service level. | ||
Task, deliverable | == Task, deliverable == | ||
Check the internet, listen to the industry and other sources for best practices (how are other hotel operators moving forward with evolving changes?) Develop a plan that best suits your hotel and create an informational memo for all employees in the hotel. | Check the internet, listen to the industry and other sources for best practices (how are other hotel operators moving forward with evolving changes?) Develop a plan that best suits your hotel and create an informational memo for all employees in the hotel. | ||
| Line 37: | Line 25: | ||
Assessed elements | == Assessed elements == | ||
How well does the plan show the team’s own and original interpretation of the ‘Next Normal’, and how it is going to impact their hotel? | How well does the plan show the team’s own and original interpretation of the ‘Next Normal’, and how it is going to impact their hotel? | ||
Is the plan aligned with the new strategy for the property? | Is the plan aligned with the new strategy for the property? | ||
| Line 44: | Line 31: | ||
Are ethics and international cultural differences taken into consideration? | Are ethics and international cultural differences taken into consideration? | ||
Handing in | == Handing in == | ||
Hand in your material by uploading it in the right folder in the Capstone Course in LMS | Hand in your material by uploading it in the right folder in the Capstone Course in LMS | ||
* Be careful to write your own material: plagiarism check | |||
* Be in time! | |||
==Potential sources of information == | |||
CBRE Hotels - CBRE Hotel Industry Insights and Research | CBRE Hotels - CBRE Hotel Industry Insights and Research | ||
HVS Global Hospitality Services - HVS Industry Insights | HVS Global Hospitality Services - HVS Industry Insights | ||
| Line 59: | Line 44: | ||
eHotelier Digital transformation strategies for hospitality - Insights | eHotelier Digital transformation strategies for hospitality - Insights | ||
Financial Times / Wall Street Journal / Conde Nast Travel / | Financial Times / Wall Street Journal / Conde Nast Travel / | ||
<br><hr> | |||
''→ GO! [[#top|Top of this page]]'' | |||
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience! | |||
| Run your own hotel in this management simulation.</small></center> | |||
Revision as of 07:28, 30 May 2023
→ Go! Game 49NL home | 49NL Assignments and timeline | 49NL All teams with logo
The ‘Next Normal’ Plan (a.k.a. ‘no-normal’)
In your business assignment 1.0, you must take many strategic decisions. Well, in this creativity assignment, you are going to formulate a ‘Next Normal’ plan for the next 12 months.
The aftermath left by Corona caused many challenges across industries. One thing one cannot argue is the impact on the Hospitality industry and its lingering effect. From economics, science, food and drink, travel, business to wellness, customer’ behavior keeps evolving and so does market demand which is on the rise. This also includes the workforce. i.e., labor demands leading to shortages and higher staff turnover remains a concern.
On the upside, most hotels have successfully advanced towards being socially and environmentally conscious while sensitive to the ecological impact on their customers’ experiences. In fact, the main dominant trend is that being eco-friendly is no longer a niche.
So, how will your hotel then move forward?
Situation
The Emerald Forest offered a vast variety of hospitality services. But now that you are given the opportunity to develop and establish a brand-new hotel concept as part of the Emerald Forest Group and portfolio. This pose challenging business questions and sound managerial decisions. These are not necessarily limited to the following:
· How does this “Next Normal” affect your hospitality product? How will demand be different? How will supply – the products and services you offer, and those of your competitors? · How are you going to make sure your staffing is OK – both in terms of quantity and quality? · Is there any way you can turn your ideas and plans into a USP? Are these in line with current developments and trends in the market?
Goal
Define the Next Normal plan for your hotel, in line with your strategy and service level.
Task, deliverable
Check the internet, listen to the industry and other sources for best practices (how are other hotel operators moving forward with evolving changes?) Develop a plan that best suits your hotel and create an informational memo for all employees in the hotel.
Present what your management team considers most relevant under this New Normal characteristics, and most inspiring best practices you are able to find. Based on this, present the three top ‘action items’ of your plan. Write a short (max 1 page) information memo to all employees. What does it mean for them? What do they need to know?
Assessed elements
How well does the plan show the team’s own and original interpretation of the ‘Next Normal’, and how it is going to impact their hotel? Is the plan aligned with the new strategy for the property? Is the plan likely to be understood and get the buy-in of the employees? Are ethics and international cultural differences taken into consideration?
Handing in
Hand in your material by uploading it in the right folder in the Capstone Course in LMS
- Be careful to write your own material: plagiarism check
- Be in time!
==Potential sources of information ==
CBRE Hotels - CBRE Hotel Industry Insights and Research HVS Global Hospitality Services - HVS Industry Insights Hotel News Now - CoStar Hotel News now STR - CoStar Group STR Hotel Industry insights eHotelier Digital transformation strategies for hospitality - Insights Financial Times / Wall Street Journal / Conde Nast Travel /
→ GO! Top of this page
