48EE Creativity assignment year 3

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3 Minutes of Fame

1. One day the crisis will be over and hotels will re-open their facilities for customers again. You need a promotional video to introduce your hotel, theme and services for prospective clients and to make your loyal clients to recall you. The video has to be no longer than 3 minutes. In the video your hotel logo and team number must clearly appear. It is suggested that every team member contributes to the making of the video. Upload your video to YouTube before 15.00 on 16th May 2021.

2. You promoted your hotel at the 3 minutes of fame. Answer the next questions as if it all were for real, so from a business perspective. You do not have a lot of times after the three minutes. Most of the following questions can be made upfront.

• what were the exact goals you had in mind with this presentation?
• what was the target group as an audience you aimed at?
• what will, concrete, be the planned follow-up after the 3 minutes
• how could you measure the result of the 3 minutes related to the goals in a concrete way?
• how does your performance match with the Trade Fair?

3. Let's have a look at the international situation. Check out the page [Hotel concepts finished teams]. We would like you to find cultural differences which would influence the management of your hotel.

• Chose two team photos which you think are totally not suitable for a hotel Management Team and explain why!
• Chose two logo's which you think are totally not suitable for a hotel and explain why!
• Chose two hotel names which you think are totally not suitable for a hotel and explain why!

You can click on the user link underneath the photo's to go to the page of these teams. Your team File is not visible.

Write in a concrete and serious way as to show knowledge on the subject. Make sure you decide on who is going to do what tasks.

Handing in

Upload your work anywhere in the cloud (Dropbox e.g.: do not e-mail).

• File has to be converted to pdf and named with your team number. E.g. A01 Creativity assignment year 3.
• Copy the link (only the link, not the document or content) and put it in your Team File before the deadline. Tab Year 1-2-3-4, F47: 'Extra information'. Furthermore, all other relevant information for your coach is welcome in this cell as well!
• Copy the same link/file also to your TEAM CHANNEL in Teams

• Be sure the file is freely accessible without logging in or anything, just the click on the link should open it!

Additional information

• Customers
• Stakeholders
• IP
• Target group
• Elevator pitch examples
• Elevator pitch more examples

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