42NL Year 4 Creativity assignment

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Name of assignment

Organize a press conference. The press conference will be held online and will mainly focus on the handling of the crisis, keeping the new strategy of your hotel in mind.

Situation

The hotel has always been a kind of family hotel, also for guests from the business market. Now that you have set your new strategic goals, it is the right time to give a press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press, which may turn out to be beneficial in the years to come.

Goal

By having a good relationship with all kinds of press, ensuring free publicity, short lines of communication and good contacts are needed.
Ultimately, this should lead to a better online and offline image of the hotel, more engagement and more bookings.

Task, deliverable

Organize a press conference and make clear:

• Whom you will be inviting, why and how?
• What is the planned content of the press conference?
• When do you consider it to be a success?
• Execute the press conference

Assessed elements

• Is there a logic in the invitees?
• Did the press conference go well?
• Quality of the press conference plan?
• Are the links to the new strategy clear?
• Are all of the sources accounted for?

Handing in

Just before the press conference you will hand in your plan (max 2 A4) and do the press conference.

Additional information

• Successful virtual press conference
• A conceptual approach of a press conference
• Virtual press conference

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