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''→ Go! [[:Category:Hotel info]]''
''→ Go! [[:Category:Hotel info]]''
{{Running Game}} __NOTOC__ __NOEDITSECTION__  
{{Running Game}} __NOTOC__ __NOEDITSECTION__  
== What does the hotel look like? ==
To see what the hotel looks like, there are eight pages: <br>
''→ Go! [[Rooms]] | [[Reception]] | [[Restaurant]] | [[Outside hotel]] | [[Banqueting]] | [[Facilities]] | [[Park]] | [[Terrace]] ''<br><br>
''The excellent [https://www.nehmer.com/costguide/ Hotel cost estimating guide 2020] of JN + A and HVS design gives you information on the cost of upgrading elements in the hotel. Or use [https://cdn.horwathhtl.com/wp-content/uploads/sites/2/2020/01/Industry-Report_ITALY_Construction-Renovation-Costs.pdf horwathhtl] to get an idea. Check to get a grip on [[costs]] of new [[investments]]. Feel free to use another guide, if that is more appropriate for your hotel. Do not get lost in too many details: rather thinks in hundreds and in thousands of euro's.''
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== The park surrounding the hotel ==
== What is a Comp set? ==
As can be seen on [[Groundplan#Ground plan part B ground-floor|the groundplan]] there is a nice park behind the Emerald Forest Hotel, next to the [[banqueting]] section. The park covers 50 hectares or 123,55 acres which is enough for a pleasant stroll during a meeting or after dinner. <br>
A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel. <Br>
The park is owned by the [[city]] and is opened to all but you are allowed to organize things there. Over the year it has been proven to be used by different groups, never leading to any problems for the hotel or its guests. From reviews of the hotel on Tripadvisor, we know that guests highly appreciate having a spacious park next to the hotel. The [[Bergman family]] has been using the park a few times a year to do some activities especially with [[Banqueting|banqueting guests]]. It is legal to do so, but as for any activity on grounds owned by the city, you should have a permit for any activity. So far the city has always given this, as the activities have been limited. <br>If you want to reconstruct the park or build things in the park, it will be much harder to get a permit. And, basic rule, anything done in the (public) park should be public, so open to all who are interested. <br><br>
Hotels will often compare their performance against CompSet hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason. <br>
A Competitive set is often used to benchmark your activities and to help develop a strategy. In deciding on sale prices - rates, comparing ones pricing with the ones of their competitors is often done, to support pricing decisions. <br><br>


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== Which competitors to put in your Comp set?= =
<a data-flickr-embed="true"  href="https://www.flickr.com/photos/79317761@N02/albums/72157635253304151" title="Park surrounding Emerald Forest Hotel"><img src="https://c1.staticflickr.com/4/3801/9609003436_15e0df483a_n.jpg" width="512" height="340" alt="Park surrounding Emerald Forest Hotel"></a><script async src="//embedr.flickr.com/assets/client-code.js" charset="utf-8"></script>
Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group.  
</html></center>
In theory about competing we call them ''direct competitors'': check the file [[competition]]. <br>
As a rule of thumb: a Comp set probably will hold 5 to 10 hotels.


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Revision as of 20:25, 27 May 2021

→ Go! Category:Hotel info  

What is a Comp set?

A Comp set, or a Competitive set is a group of, in hospitality, hotels that are seen as direct competitors to your own hotel.
Hotels will often compare their performance against CompSet hotels, in order to find ways to make their own offering more competitive: to stand out, to find a unique proposition or buying reason.
A Competitive set is often used to benchmark your activities and to help develop a strategy. In deciding on sale prices - rates, comparing ones pricing with the ones of their competitors is often done, to support pricing decisions.

= Which competitors to put in your Comp set?=

Based on your strategy, you make a selection of other hotels who are active in the same market area and who also serve (partly) the same target group. In theory about competing we call them direct competitors: check the file competition.
As a rule of thumb: a Comp set probably will hold 5 to 10 hotels.


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