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Welcome to the Emerald Forest Hotel!

This is the homepage of your simulation in Rotterdam, called 35NL. All of the content is in English as this is an international hotel. You can do all your work in Dutch, no worries.

What is the Game?

You and every member of your team are tasked with the take-over the Emerald Forest Hotel as the new management team. You will manage the hotel, bring improvements to its current operations and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions are being made available to you along with historical data, as a point of reference. This becomes the same starting point for all (other) teams.
Your hotel is located in the Netherlands, or anywhere in Europe, in a number of (fictitious) cities. In each city, multiple hotels (most cases 5 to 7) are also found. Your main competitors are the other existing hotels within your city. CEO Jill Jandal and owner Christina Bergman want you to effectively manage the Emerald Forest Hotel. Your coaches will help you achieve this task; meanwhile, Jill and Christina will be following any developments along the way behind the scenes.

Jill Jandal, CEO of the Emerald Forest Hotel

Corona has changed the market

Of course, Corona has highly impacted the situation in hospitality in 2020. Some changes and situations are temporary, and the industry is likely to recover from that. There will also continue to be a number of structural changes as a result of the pandemic. A large number of benchmarks and figures are only available for the full year 2019. Of course, the year 2020 cannot be compared in any way with previous years. Neither will 2021, probably. However, it is precisely in these times, that creativity is needed and there is room for innovation and new initiatives.

What are the goals?

As the new management team, your main task when taking over the hotel, is to do better than your predecessors. The existing timeline and the set dates of the Emerald Forest Hotel offer the possibility to apply sound management skills and built knowledge thus far.
The learning goals entail that you and the team:

• Process and analyse a large amount of data and that you select and apply the right information that will successfully help you running the hotel;
• Work on assignments that will put into practice your developing skills, as so far acquired during the course of your studies;
• Run your own management team in a joyful and professional manner;
• Behave as skilled managers: dealing with uncertainties, finding solutions and learning from your own mistakes.

Consequently, you are expected to carry out your managerial duties and deliver the following:

• A set of assignments during the course of the game;
• Offering a strong and clear substantiation of each of your decisions and actions;
• Living up to the deadlines in a timely and punctual way, while continue acting adequately on new situations and challenges ahead;
• Creating a competitive position and strategy for your hotel.

Communication

This platform is your main source where you can find most documentation of the relevant elements of your hotel.
The Game will use 35NL Emerald Forest Hotel Facebook group as an additional platform to profile your hotel: so join as soon as possible! We also ask each management team to delegate one team member to join the WhatsApp group, which supports the process of the game itself. More on this later on.
Be aware that management has to deal with many uncertainties, and as such you will be confronted with a large amount of information along with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the game. Your coach(es) will always be your first point of contact.

Coaches helping you out. In this year, regretfully, online

Corona situation and your study

As you have experienced, this Game will run entirely online. Exactly how and where to work and visit online lectures, you will hear from your coaches.

Your coaches

Each team consists of approximately approx. 5 students, whom you will be teaming up as the new management team. Each city will be guided by its own coach(es). The same structure in MS Teams, from the project groups will be used.

Teams and cities: your coaches via MS Team
City name	Teams
-01- Amstelburg	Team A01 t/m Axx
-02- Budano	Team B01 t/m Bxx
-03- Copenstadt	Team C01 t/m Cxx
-04- Dreskovski	Team D01 t/m Dxx
-05- Efemada	Team E01 t/m Exx
-06- Geopodo	Team G01 t/m Gxx
-07- Hadique	Team H01 t/m Hxx
-08- Jinanang	Team J01 t/m Jxx
-09- Kingsglade	Team K01 t/m Kxx
-10- La Palz	Team L01 t/m Lxx

The Game

Your entrepreneurial decisions and supporting explanations will have a major impact on the occupancy rate of your hotel and will influence your profit, next to the impact of the pricing you choose and its related costs. The game algorithms will process all of this information and calculate and provide you with the outcome, and rank your team accordingly.
The credits for this module will be awarded to you and your team, based on the assignments and the marks as obtained during the game. These assignments are graded per individual, similar to the team marks, unless specific situations call for another decision. Needless to say: having your team becoming familiar with all aspects of this hotel will enable you to get a better grip on the game and help you in bringing the assignments to a good end.

Assignments

The total of the assignments marking is based on:

Marking in the game
Year	Assignment	Mark
Week 01	Entrepreneurial assignment year 0	Score 1-10
Week 02	Creativity assignment year 0	Score 1-10
Week 03	Entrepreneurial assignment year 1	Score 1-10
Week 04	Creativity assignment year 1	Score 1-10
Week 5 exam week
Week 06	Entrepreneurial assignment year 2	Score 1-10
Week 07	Creativity assignment year 2	Score 1-10
Week 08	Entrepreneurial assignment year 3	Score 1-10
Week 09	Creativity assignment year 3	Score 1-10
A total of 16 assignments

The marks for your assignments have a direct influence on the occupancy rate of your hotel. Regular feedback from your coach will support your team process. During the game, only the coaches have insights into your marks. At the end of the Game, all of the marks will be published per team in your Team File

You'll find the timeline and assignments on the page 35NL Assignments and timeline.

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.