Leisure targetgroup: Difference between revisions
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== Sales prices == | == Sales prices == | ||
The revenue comprises the average (sales) prices times the number of bookings. <br> | Weekend days account for 3 of the seven weekdays and this means (rounded up) 43% of the total of all available hotel nights (see [[occupancy rate]]). These weekend days are booked by leisure guests. | ||
A maximum occupancy rate would mean that all 100 rooms are occupied during all of the weekend days, so 52 weeks x 100 rooms x 3 days (Friday - Saturday and Sunday). So 15,600 ''rooms'' booked | The revenue of the rooms comprises the average (sales) prices times the number of bookings. <br> | ||
A maximum occupancy rate would mean that all 100 rooms are occupied during all of the weekend days, so 52 weeks x 100 rooms x 3 days (Friday - Saturday and Sunday). So 15,600 ''rooms'' nights booked. | |||
The page for information on the [[business targetgroup|business target group]] which tell you, business guest will mainly be the guests for the weekdays. | |||
Prices during weekend days | Prices during weekend days in the past were ranging from € 80 to € 100 maximum per room per night, including breakfast. | ||
* the € 80 price has been the last-minute price during the weekend days. | * the € 80 price has been the last-minute price during the weekend days. | ||
* the € 100 price has been the [https://www.xotels.com/en/glossary/rack-rate rack rate] price during the weekend days. | * the € 100 price has been the [https://www.xotels.com/en/glossary/rack-rate rack rate] price during the weekend days. This rack-rate is the (highest) published price with no discounts, no special deals or commissions. <br> | ||
On the page [[occupancy rate]] the revenues have been calculated. You can find all numbers in the [[operating review]]. | On the page [[occupancy rate]] the revenues have been calculated. You can find all numbers in the [[operating review]]. | ||
== Type of customers == | == Type of customers == | ||
There is no specific information on the type of leisure guests: However, we do know that they mainly book on the weekends. | There is no specific information on the type of leisure guests: However, we do know that they mainly book on the weekends. The hotel has always primarily aimed for the business guests and secondly for the leisure guest. The type of customers attracted so far is an average of the leisure guest. Not a lot of families with children (probably due to the location in the city) and, an average room occupancy of 1.7 per room, still a large group of people who travel alone. <br> | ||
The hotel has always primarily aimed for the business guests and secondly for the leisure guest. The type of customers attracted so far is an average of the leisure guest. Not a lot of families with children (probably due to the location in the city) and, an average room occupancy of 1.7 per room, still a large group of people who travel alone. <br> | |||
The records do show information on revenues and guest nights. | The records do show information on revenues and guest nights. | ||
== Guest nights == | == Guest nights == | ||
The latest available numbers of the hotel show a 50% occupancy rate in the weekends: so out of the possible 15,600 room (nights) 7,826 room (nights) are ''sold''. So an occupancy rate of the rooms of 50%. This will bring the number of guest nights at this moment at 7,826 x 1,7 (average persons per room) = 13,304 guest nights. So on an average in the last year 13,304 guest nights have been recorded. | The latest available numbers of the hotel show a 50% occupancy rate in the weekends: so out of the possible 15,600 room (nights) 7,826 room (nights) are ''sold''. So an occupancy rate of the rooms of 50%. This will bring the number of guest ''nights'' at this moment at 7,826 x 1,7 (average persons per room) = 13,304 guest nights. So on an average in the last year 13,304 guest nights have been recorded. | ||
== Total guest nights == | == Total guest nights == | ||
* | * Weekend days 13,304 guest nights: 56% of all guest nights. | ||
* Weekdays 10,374 guest nights: 44% of all guest nights. | * Weekdays 10,374 guest nights: 44% of all guest nights. | ||
* Total 23,678 guest nights: 100%. | * Total 23,678 guest nights: 100%. | ||
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== Total revenues from guests == | == Total revenues from guests == | ||
* | * Weekend days € 704,340 revenues: 36% of total revenues from rooms. | ||
* Weekdays € 1,244,880 revenues: 64% of total revenues from rooms. | * Weekdays € 1,244,880 revenues: 64% of total revenues from rooms. | ||
* Total € 1,949,220 revenues: 100% of total revenues from rooms. | * Total € 1,949,220 revenues: 100% of total revenues from rooms. | ||
Revision as of 09:13, 5 January 2023
→ Go! Category:Hotel info
Size of the Market
There is an overcapacity in the market which makes it hard to reach occupancy rates above 60% during the weekends. It is not clear whether this is due to the demand side of the supply side. For any individual hotel, though, there is enough demand in the market to get the hotel profitably occupied during both weekdays and weekends.
We distinguish two different target groups, customers and markets
We now look at the first one.
Sales prices
Weekend days account for 3 of the seven weekdays and this means (rounded up) 43% of the total of all available hotel nights (see occupancy rate). These weekend days are booked by leisure guests.
The revenue of the rooms comprises the average (sales) prices times the number of bookings.
A maximum occupancy rate would mean that all 100 rooms are occupied during all of the weekend days, so 52 weeks x 100 rooms x 3 days (Friday - Saturday and Sunday). So 15,600 rooms nights booked.
The page for information on the business target group which tell you, business guest will mainly be the guests for the weekdays.
Prices during weekend days in the past were ranging from € 80 to € 100 maximum per room per night, including breakfast.
- the € 80 price has been the last-minute price during the weekend days.
- the € 100 price has been the rack rate price during the weekend days. This rack-rate is the (highest) published price with no discounts, no special deals or commissions.
On the page occupancy rate the revenues have been calculated. You can find all numbers in the operating review.
Type of customers
There is no specific information on the type of leisure guests: However, we do know that they mainly book on the weekends. The hotel has always primarily aimed for the business guests and secondly for the leisure guest. The type of customers attracted so far is an average of the leisure guest. Not a lot of families with children (probably due to the location in the city) and, an average room occupancy of 1.7 per room, still a large group of people who travel alone.
The records do show information on revenues and guest nights.
Guest nights
The latest available numbers of the hotel show a 50% occupancy rate in the weekends: so out of the possible 15,600 room (nights) 7,826 room (nights) are sold. So an occupancy rate of the rooms of 50%. This will bring the number of guest nights at this moment at 7,826 x 1,7 (average persons per room) = 13,304 guest nights. So on an average in the last year 13,304 guest nights have been recorded.
Total guest nights
- Weekend days 13,304 guest nights: 56% of all guest nights.
- Weekdays 10,374 guest nights: 44% of all guest nights.
- Total 23,678 guest nights: 100%.
Most guest nights are by leisure guests.
Total revenues from guests
- Weekend days € 704,340 revenues: 36% of total revenues from rooms.
- Weekdays € 1,244,880 revenues: 64% of total revenues from rooms.
- Total € 1,949,220 revenues: 100% of total revenues from rooms.
The highest revenues are generated by the business guests.
→ Go! Following the Introduction to the Hotel? Step 8/10 is the page Business target group
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