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Welcome to the Emerald Forest Hotel!

This is the Homepage of the International Virtual Business Week from UCLL, Leuven. This competition is called 36NL, running 1 - 5 March 2021. All content is in English, which we use as language to communicate.

What is the Game?

You and every member of your team are tasked with the take over the Emerald Forest Hotel, as the new management. You will run the hotel, bring improvements to its current operations and deliver noticeable results when compared to prior years. Last year's performance results and its related decisions are being made available to you along with historical data, as a point of reference. This becomes the same starting point for all (other) teams.
Your hotels are located in Belgium, or anywhere in Europe, in a number of (fictitious) cities. In each city multiple hotels are also found. Your direct, or main competitors are the other existing hotels within your city.
CEO Jill Jandal and owner Christina Bergman ask that you manage efficiently and effectively the Emerald Forest Hotel. Coaches will help you achieving such a task; meanwhile Jill and Christina will be following any developments along the way behind the scenes.

Jill Jandal CEO of the Hotel

Corona has changed the market

Of course, Corona has dramatized the situation in hospitality, last year. The impact of this is expected to be significant. Some changes and situations are temporary, and the industry is likely to recover from that. There will also continue to be a number of structural changes as a result of the pandemic. A large number of benchmarks and figures are only available for the full year 2019. Of course, year 2020 cannot be compared in any way with previous years. Neither will 2021, probably. However, it is precisely in these times, that creativity is needed and there is room for innovation and new initiatives.

What are the goals?

As newly management, your main task when taking over the hotel, is to do better than your previous predecessors. The existing timeline and set dates of the Emerald Forest Hotel offer the possibility to apply your sound management skills and built knowledge thus far.
The learning goals entail that you and the team:

• Process and analyse a large amount of data; and that you select and apply the right information that would successfully help you running the hotel;
• Work on assignments that will put into practice your developing skills, as so far acquired during the course of your studies;
• Run your own management team in a pleasant and professional manner.
• Behave as skilled managers: handling uncertainties, finding solutions and learning from own failures.

Consequently, you are expected to carry out quite well your managerial duties and deliver all of the following:

• A set of assignments during the course of the game.
• Offering a strong and clear substantiation behind each of your decisions and actions.
• Living up to the deadlines on a timely and punctual fashion while continue acting adequately on new situations and challenges ahead.
• Creating a competitive position and strategy for your hotel in your city.

Communication

This platform is your main source and where you can find most documentation of the many elements linked to your hotel.
The Game will use 36BE Emerald Forest Hotel as an additional platform to profile your hotel: so join as soon as possible! Each management team needs to delegate one team member to join the WhatsApp group, which supports the process of the game itself.

Your coach(es) will be your first point of contact.
Be mindful that management deals with many uncertainties, and as such you will be confronted with a large amount of information along with many challenges. Managing a hotel may not be as easy as it appears. It is all part of the game.

Coaches helping you out

Your coaches

Each team consists of approximately 4-5 students, whom you will be teaming up as the new management team. Each city will be guided by its own coach(es).

Coach and cities
City name	Teams	Coaches, see MS Teams
-01- Amstelburg	Team A01 t/m A10	xx
-02- Budano	Team B01 t/m B10	xx
-03- Copenstadt	Team C01 t/m C10	xx
-04- Dreskovski	Team D01 t/m D10	xx
-05- Efemada	Team E01 t/m E10	xx

Module The Game

In this platform, you can find all required assignments to run your hotel.
Your entrepreneurial decisions and supporting explanations will have a major impact on your occupancy rate and will influence your profit, that of course next to the impact of the pricing you choose and its related costs. The game-algorithms will process all of this information and, depending on the outcome, rank your team.
The credits for this Virtual Business week will be awarded to you and pour team based on the assignments and the marks as obtained during the game. These assignments are graded per individual, similar to the team marks, unless specific situations call for another decision. Needless to say: having your team becoming familiar with all aspects of this hotel, will enable you to get a better grip on the game and help you in bringing the assignments to a good end.

Assignments

The total of the tasks will look like:

Structure
Schedule	Year	Business assignment	Mark	Creativity elements	Mark
Deadline Monday	Year 0	Your new strategy target groups e.g.	Mark	Your new Logo,Team picture, website	Mark
Deadline Tuesday	Year 1	10 Decisions and arguments	Mark	Investment plan	Mark
Deadline Wednesday	Year 2	10 Decisions and arguments	Mark	Corona Plan	Mark
Deadline Thursday	Year 3	10 Decisions and arguments	Mark	Social Media	Mark
Deadline Friday	Year 4	10 Decisions and arguments	Mark	Pitch	Mark

The marks also have a direct influence on your occupancy rate. Regular feedback from your coach will support your team process. During the game, only the coaches do know them. At the end of the Game, the total of the marking will be published per team in your Team File

You'll find the timeline and assignments on the page 36BE Assignments and timeline.

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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.