C Taking part in Trade Fair: Difference between revisions
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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Taking part in a [https://en.wikipedia.org/wiki/Trade_fair Trade Fair]. | |||
== Situation == | == Situation == | ||
A Trade Fair is | A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth. | ||
Some examples of Trade Fairs are | |||
[http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/About_ITB_Berlin/index.html ITB Berlin], [http://www.wtmlondon.com/ WTM in London] or | [http://www1.messe-berlin.de/vip8_1/website/Internet/Internet/www.itb-berlin/englisch/About_ITB_Berlin/index.html ITB Berlin], [http://www.wtmlondon.com/ WTM in London] or | ||
[http://www.vakantiebeurs.nl/nl-NL/Bezoeker.aspx?sc_lang=en Dutch Tourism Expo]. | [http://www.vakantiebeurs.nl/nl-NL/Bezoeker.aspx?sc_lang=en Dutch Tourism Expo]. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. Not in 2020 though (Covid). All Trade Fairs are cancelled, but you still would like to reach your goals! This year, the Trade Fair will be organized online and digitally.<br> | ||
== Goal == | == Goal == | ||
Revision as of 09:46, 22 November 2020
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Assignments
Name of assignment
Taking part in a Trade Fair.
Situation
A Trade Fair is a place to directly communicate with the audience: business-to-business or consumers. On a traditional fair, you have a booth.
Some examples of Trade Fairs are
ITB Berlin, WTM in London or
Dutch Tourism Expo. You can expect a mixed audience of visitors: both press and sector-related professionals, as well as the 'regular' public. Not in 2020 though (Covid). All Trade Fairs are cancelled, but you still would like to reach your goals! This year, the Trade Fair will be organized online and digitally.
Goal
The Trade Fair still has three goals:
1. Presenting your new hotel
Who are the visitors? At this fair, you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.
2. Adjusting your strategy
Lister very carefully to reactions, try to get an idea on the plans of other hotels as well. You can slightly adjust your strategy to this.
3. Creativity
There is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this competition.
You will be informed on how the Trade Fair is going the be executed, and who is going to be the public exactly.
Task, deliverable
Assessed elements
Additional information
- IP
- Pictures of all live Trade Fairs check Flickr photos
- Pictures of live Frade Frair 25NL
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