C Create a merchandise line: Difference between revisions
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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Create a merchandise line for the hotel. With merchandise we mean products (probably tangible) that can be sold and have a strong relation to the hotel and it's strategy. Beware, because often anything wich can be sold is called merchandise. Sometime the word fad merchandise, or | Create a merchandise line for the hotel. With merchandise we mean products (probably tangible) that can be sold and have a strong relation to the hotel and it's strategy. Beware, because often anything wich can be sold is called merchandise. Sometime the word fad merchandise, custom merchandise or branded merchandise is used, for what we mean. So it is not (promotional, free) giveaways and not elements in the (traditional) product the hotel offers, like ameneties. Hotel amenities are desirable or useful features provided when booking or renting a room at a hotel, taking a flight e.g. There is a strong link between all three categories. | ||
== Situation == | == Situation == | ||
| Line 11: | Line 11: | ||
Create a merchandise line, matching your strategy. The line should serve several goals: | Create a merchandise line, matching your strategy. The line should serve several goals: | ||
* it should give guest the opportunity to buy a memory, a present for at home etc. | * it should give guest the opportunity to buy a memory, a present for at home etc. | ||
* it should also | * all of it should also have a promotional element | ||
* it should bring revenues and profit | * it should bring revenues and profit | ||
Chose the products (or product categories) your want to use, and give concrete numbers that give an indication of numbers to be sold. <br> | Chose the products (or product categories) your want to use, and give concrete numbers that give an indication of numbers to be sold. <br> | ||
== Task, deliverable == | == Task, deliverable == | ||
Make a concrete merchandise plan with product categories and products linked to your new hotel.<br> | Make a concrete merchandise plan with product categories (product range) and products linked to your new hotel. Make sure the difference between amenities, give aways and this merchandise is clear. | ||
Be sure it contributes to the three goals set and make clear what the (main) products look like. Keep the reasons for buying the merchandise | Merchandise has to be bought (or maybe be part of a loyalty plan).<br> | ||
Be sure it contributes to the three goals set and make clear what the (main) products look like. Keep the reasons for buying the merchandise from a customers perspective in mind. | |||
The 'buyers' don't have to be hotel guest only, think of the different target groups and the other stakeholders. | The 'buyers' don't have to be hotel guest only, think of the different target groups and the other stakeholders. | ||
== Assessed elements == | == Assessed elements == | ||
* Does the merchandise reflect the strategy? | * Does the merchandise reflect the strategy? | ||
* is the link with the customers needs clear? | * is the link with the customers needs and other stakeholders clear? | ||
* Is the link with the goals set clear? | * Is the link with the goals set clear? | ||
* Is the product-range clear, and is it clear what the products will look like? | * Is the product-range clear, and is it clear what the products will look like? | ||
== Additional information == | == Additional information == | ||
* [[Bookings|Number of gests]] | |||
* [https://www.designhill.com/design-blog/the-complete-guide-how-to-create-custom-merchandise-and-sell-online/ Custom merchandsie] | * [https://www.designhill.com/design-blog/the-complete-guide-how-to-create-custom-merchandise-and-sell-online/ Custom merchandsie] | ||
* [https://www.canva.com/create/mood-boards/ Creating a mood board] | |||
* [https://nl.pinterest.com/brandspirit/branded-merchandise-for-hotels-resorts-bbs/ Merchnadise for hotels, ideas] | |||
* [https://www.hotelgiftselection.com/en/home/ Hotel gifts] | |||
<br><hr> | <br><hr> | ||
Revision as of 15:47, 18 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Create a merchandise line for the hotel. With merchandise we mean products (probably tangible) that can be sold and have a strong relation to the hotel and it's strategy. Beware, because often anything wich can be sold is called merchandise. Sometime the word fad merchandise, custom merchandise or branded merchandise is used, for what we mean. So it is not (promotional, free) giveaways and not elements in the (traditional) product the hotel offers, like ameneties. Hotel amenities are desirable or useful features provided when booking or renting a room at a hotel, taking a flight e.g. There is a strong link between all three categories.
Situation
The Emerald Forest hotel does have a kind of house style. It is not recorded in documentation or with a specific plan or purpose. Because of the history (the name) green has been
a logical choice to use green in the logo for example. The hotel, so far, never used the concept of 'merchandise'.
With the number of guest nights and guests it might be interesting to start a merchandise line.
Goal
Create a merchandise line, matching your strategy. The line should serve several goals:
- it should give guest the opportunity to buy a memory, a present for at home etc.
- all of it should also have a promotional element
- it should bring revenues and profit
Chose the products (or product categories) your want to use, and give concrete numbers that give an indication of numbers to be sold.
Task, deliverable
Make a concrete merchandise plan with product categories (product range) and products linked to your new hotel. Make sure the difference between amenities, give aways and this merchandise is clear.
Merchandise has to be bought (or maybe be part of a loyalty plan).
Be sure it contributes to the three goals set and make clear what the (main) products look like. Keep the reasons for buying the merchandise from a customers perspective in mind.
The 'buyers' don't have to be hotel guest only, think of the different target groups and the other stakeholders.
Assessed elements
- Does the merchandise reflect the strategy?
- is the link with the customers needs and other stakeholders clear?
- Is the link with the goals set clear?
- Is the product-range clear, and is it clear what the products will look like?
Additional information
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