C Communication plan towards customer groups: Difference between revisions
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== Situation == | == Situation == | ||
You have set a new strategy for your hotel, taking into account that there is two markets: the [[leisure market]] and the [[business market]]. Within these market we have the different type of [[customers]] (or guests). | You have set a new strategy for your hotel, taking into account that there is two markets: the [[leisure market]] and the [[business market]]. Within these market we have the different type of [[customers]] (or guests). | ||
There never has been a specific plan towards these types: the same | There never has been a specific plan towards these types: the same communication has been done to all customers; newly arrived, loyal customers, old, young, buyers at a [[rack rate]] or [[last minute]] price. | ||
== Goal == | |||
xx | xx | ||
Revision as of 15:22, 17 November 2020
→ Go! Category:Assignments
Assignments
Name of assignment
Communication plan towards customer groups, so you will have to define first what customer groups you see or expect.
Situation
You have set a new strategy for your hotel, taking into account that there is two markets: the leisure market and the business market. Within these market we have the different type of customers (or guests). There never has been a specific plan towards these types: the same communication has been done to all customers; newly arrived, loyal customers, old, young, buyers at a rack rate or last minute price.
Goal
xx
Task, deliverable
xx
Assessed elements
xx
Additional information
xx
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