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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Organise a press conference. The press conference will be online and will mainly focus on the new strategy of your hotel. | |||
== Situation == | == Situation == | ||
The hotel has always been a kind of family hotel, also for guests from the [[business market]]. Now that you have set new strategic goals, it is the right time to give a (kind of) press conference about this as well. | |||
It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press which might turn out to be beneficial in the years to come. | |||
== Goal == | == Goal == | ||
By having a good relationship with all kinds of press, ensuring publicity, short lines of communication and good contacts when contact is needed. <br> | |||
Ultimately, this should lead to a better on- and offline image of the hotel, more engagement and [[bookings]]. | |||
== Task, deliverable == | == Task, deliverable == | ||
Organise a online press conference. make clear | |||
* whom you will be inviting, why and how? | |||
* what is the planned content of the press conference? | |||
* when do you consider it to be a success? | |||
* do the press conference | |||
== Assessed elements == | == Assessed elements == | ||
* is there a logic in the invitees? | |||
* Did the press conference go well? | |||
* Are the links to the new strategy clear? | |||
* Are all of the sources accounted for? | |||
== Additional information == | == Additional information == | ||
* [https://www.business2community.com/public-relations/9-tips-for-successful-virtual-press-conferences-02341848 Succesful virtual press conference] | |||
* [https://www.researchgate.net/publication/322326456_A_CONCEPTUAL_APPROACH_ON_PRESS_CONFERENCE A cocneptual approach of a press conference] | |||
* [https://www.prnewsonline.com/virtual-press-conference Virtual press conference]] | |||
<br><hr> | <br><hr> | ||
Revision as of 11:34, 20 November 2020
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Assignments
Name of assignment
Organise a press conference. The press conference will be online and will mainly focus on the new strategy of your hotel.
Situation
The hotel has always been a kind of family hotel, also for guests from the business market. Now that you have set new strategic goals, it is the right time to give a (kind of) press conference about this as well. It seems a bit old-fashioned, but this can contribute to a good relationship with the (regional) press which might turn out to be beneficial in the years to come.
Goal
By having a good relationship with all kinds of press, ensuring publicity, short lines of communication and good contacts when contact is needed.
Ultimately, this should lead to a better on- and offline image of the hotel, more engagement and bookings.
Task, deliverable
Organise a online press conference. make clear
- whom you will be inviting, why and how?
- what is the planned content of the press conference?
- when do you consider it to be a success?
- do the press conference
Assessed elements
- is there a logic in the invitees?
- Did the press conference go well?
- Are the links to the new strategy clear?
- Are all of the sources accounted for?
Additional information
- Succesful virtual press conference
- A cocneptual approach of a press conference
- Virtual press conference]
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