C Communication plan towards customer groups: Difference between revisions
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{{Header assignments}} | {{Header assignments}} | ||
== Name of assignment == | == Name of assignment == | ||
Communication plan towards customer groups, so you will have to define first what [[customer]] groups you see or expect. | |||
== Situation == | == Situation == | ||
You have set a new strategy for your hotel, taking into account that there is two markets: the [[leisure market]] and the [[business market]]. Within these market we have the different type of [[customers]] (or guests). | |||
There never has been a specific plan towards these types: the same e-mail was doen to all customrs; newly arrived, loyal custoemrs, old, young, buyers at a [[rack rate]] or [[last minute]] price. | |||
== Goal == | e== Goal == | ||
xx | xx | ||
Revision as of 15:22, 17 November 2020
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Assignments
Name of assignment
Communication plan towards customer groups, so you will have to define first what customer groups you see or expect.
Situation
You have set a new strategy for your hotel, taking into account that there is two markets: the leisure market and the business market. Within these market we have the different type of customers (or guests). There never has been a specific plan towards these types: the same e-mail was doen to all customrs; newly arrived, loyal custoemrs, old, young, buyers at a rack rate or last minute price.
e== Goal == xx
Task, deliverable
xx
Assessed elements
xx
Additional information
xx
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