Promotion: Difference between revisions

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Revision as of 16:48, 13 November 2020

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Hardly promotion or marketing

Until you take over, the hotel did not spend any money on marketing, as you can tell by zero marketing costs in the operating review. The hotel was run in a family hotel style and many leisure customers were regulars or booked because of word-of-mouth.
For the business market the same goes: the relations the the companies in the city always have been good, and there was no real need to profile the hotel at all.

Distribution

The same goes for distribution: so far there has been hardly any cooperation with agents, Tour operators, DMO's, affiliates or platforms.
Now, with the upcoming of platforms like Tripadvisor, Hotels.com, Bookings.com, Airbnb e.g. a new look at this is needed.



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Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.