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== Message from Jill ==
Regretfully, the following message just came in: <br><br>
<center>{{#widget:YouTube|id=xxx|width=50%}} </center>


::''Dear Management Teams, ''<br>
== Corona situation ==
The situation in the hotel industry has been heavily influenced by [[Corona]] in 2020 and 2021. We assume, for the time being, that the extreme situation is temporary and that the market will rebound. Emerald Forest Hotel is an international hotel, but most of the guests are leisure guests. And of the business market, about 50% comes from abroad. We see [https://www.hospitalitynet.org/news/4101606.html signals in the market] to think so. Affected by Corona are
*the [[occupancy rate]]: the steep drop seems to end in 2021-2022
*the [[food and beverage]] (revenues): the restaurant and bar have been closed for months. Here a recovery is expected in 2021-202 as well.
* the [[staff]]: luckily just a few members the staff of the Emerald Forest Hotel went through Corona, with just mild disease profile.
 
== Future ==
Important now, and in the future, is good communication to all stakeholders. It is also the case that, in all likelihood, things are going to change because of Corona. The most influential sources are talking about:
* more emphasis on health
* more emphasis on hygiene
* a permanently lower simultaneous capacity in everything.
 


::''As you all must have noticed, the world is facing a major crisis. While the Corona virus is spreading, everybody is trying to do their part so that the virus could be managed by our healthcare professionals.''
::<br>''We all have to take our responsibility and that’s why also the Hotel has to shut down for at least two to three months. This has to be communicated to the stakeholders, but we also have to understand what kind of consequences it will have for the continuance of the company. We ask you to make a crisis management plan, do a press conference and make sure you think of creative ways to get the Hotel’s revenue streams going again. Good luck and stay safe!
''
== What to do?==
Well, check the assignment [[29NL 6.1 Event handling]] and [[29NL 6.2 Press conference]].This will give you an indication what to do.
Whatever you do keep the business perspective in mind and think of all stakeholders how they will look at this. Speed is essential as well as good and clear communications. And creativity (not in a funny way but as being outstanding) is relevant here as well. <br><br>
-----!>
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''→ GO! [[#top|Top of this page]]''
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
| Run your own hotel in this management simulation.</small></center>
| Run your own hotel in this management simulation.</small></center>

Revision as of 17:10, 16 November 2020


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Corona situation

The situation in the hotel industry has been heavily influenced by Corona in 2020 and 2021. We assume, for the time being, that the extreme situation is temporary and that the market will rebound. Emerald Forest Hotel is an international hotel, but most of the guests are leisure guests. And of the business market, about 50% comes from abroad. We see signals in the market to think so. Affected by Corona are

  • the occupancy rate: the steep drop seems to end in 2021-2022
  • the food and beverage (revenues): the restaurant and bar have been closed for months. Here a recovery is expected in 2021-202 as well.
  • the staff: luckily just a few members the staff of the Emerald Forest Hotel went through Corona, with just mild disease profile.

Future

Important now, and in the future, is good communication to all stakeholders. It is also the case that, in all likelihood, things are going to change because of Corona. The most influential sources are talking about:

  • more emphasis on health
  • more emphasis on hygiene
  • a permanently lower simultaneous capacity in everything.


→ GO! Top of this page

Emerald Forest Hotel offering an emerald hotel experience! | Run your own hotel in this management simulation.
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