29NL 1.2 Logo house style and slogan: Difference between revisions
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== New logo, house style and slogan == | |||
== Situation == | |||
You are the name management. If you want to change the course the hotel is going, which is needed, you also need a logo. The Bergmans never used a slogan in the past, but do wan one now. | |||
== Goal == | |||
In all communication a specific house style should emphasize he new strategy of the hotel. The logo and slogan are part of that. | |||
== Task, deliverable == | |||
See the team document, fill out the requested elements. | |||
* house style (n the meaning of corporate identity) is needed. In communication, your social media etc. | |||
This should clearly show what the new strategy stands for. | |||
* a new logo is part of that. Can the logo by itself communicate enough? | |||
* a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice. | |||
== Assessed elements == | |||
Are all the elements in line with the strategy? <br> | |||
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made? | |||
== Additional information == | |||
*[[Logo]] | |||
*[https://en.wikipedia.org/wiki/Corporate_identity House styl and identity] | |||
*[https://www.templatemonster.com/blog/best-free-logo-maker-services/ Free logo services] | |||
<br><hr> | |||
''→ GO! [[#top|Top of this page]]'' | |||
<center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience! | |||
| Run your own hotel in this management simulation.</small></center> | |||
Revision as of 17:21, 11 January 2020
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New logo, house style and slogan
Situation
You are the name management. If you want to change the course the hotel is going, which is needed, you also need a logo. The Bergmans never used a slogan in the past, but do wan one now.
Goal
In all communication a specific house style should emphasize he new strategy of the hotel. The logo and slogan are part of that.
Task, deliverable
See the team document, fill out the requested elements.
- house style (n the meaning of corporate identity) is needed. In communication, your social media etc.
This should clearly show what the new strategy stands for.
- a new logo is part of that. Can the logo by itself communicate enough?
- a slogan. Especially used in marketing and communication. It should communicate more the the logo and house style can do. A slogan is also a strategic choice.
Assessed elements
Are all the elements in line with the strategy?
Is everything explained well, are their arguments for the choices made and are there links-sources backing the choices made?
Additional information
→ GO! Top of this page
