Slogan

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What is a slogan?

A good slogan is very much related to your strategy, your corporate identity and maybe it is even embedded in your []logo]]. associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still.
Be sure to think of things like:

• does it really reflect what your hotel stands for?
• how does it pronounce when you speak it out loud?
• what does it mean, also in other languages?
• what do people associate it with?
• type the slogan in a search engine and see what happens
• some slogans are also copyright protected.

Examples

Have a look at real hotel slogans to get an idea. You can also check the page All_concepts to see what others management teams decided on.
Check the slogan guideline on this site.

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