Slogan: Difference between revisions
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== What is a slogan? == __NOEDITSECTION__ | == What is a slogan? == __NOEDITSECTION__ | ||
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]]. | A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]]. | ||
associate the slogan with? You can change a slogan, but not to | associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br> | ||
Be sure to think of things like: | Be sure to think of things like: | ||
* does it really reflect what your hotel stands for? | * does it really reflect what your hotel stands for? | ||
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* what does it mean, also in other languages? | * what does it mean, also in other languages? | ||
* what do people associate it with? | * what do people associate it with? | ||
* type the slogan | * type the slogan in a search engine and see what happens | ||
* some slogans are also | * some slogans are also copyright protected. | ||
== Examples == | == Examples == | ||
Revision as of 15:09, 4 April 2018
→ Go! Category:Hotel info
What is a slogan?
A good slogan is very much related to your strategy, your corporate identity and maybe it is even embedded in your []logo]].
associate the slogan with? You can change a slogan, but not to easy. Of course, you can have some kind of pay-off in advertising which can be changed a bit more easily. But still.
Be sure to think of things like:
- does it really reflect what your hotel stands for?
- how does it pronounce when you speak it out loud?
- what does it mean, also in other languages?
- what do people associate it with?
- type the slogan in a search engine and see what happens
- some slogans are also copyright protected.
Examples
Have a look at real hotel slogans to get an idea. You can also check
the page All_concepts to see what others management teams decided on.
Check the slogan guideline on this site.
→ GO! Top of this page
