21NL Trade fair

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Trade Fair

You will be organizing a Trade Fair in two shifts on Wednesday the 7th of June. A few important remarks.
Timeschedule

• City Amstelburg, Budano, Copenstadt, Dreskovki, Efemada so ITM, 35 teams
  • Preparing 09.00 - 10.00
  • Show time 10.00 - 12.00
  • Clean up 12.00 - 13.00
• City Geopodo, Hadique, Jinanang, Kingsglade and La Palz, so MT, 50 teams
  • Preparing 13.00 - 14.00
  • Show time 14.00 - 16.00
  • Clean up 16.00 - 17.00

Content

The Trade Fair is to be held in the aula of the N building: you all will get a designated location, 'a table', so this will be your space. Think of it as a fair, like the ITB Berlin, WTM in London orde/ Dutch Tourism Expo. So a mixed audience of visitors: both press and branch-related, as well as 'normal' public.

A number of decisions have to be made BEFORE then, see the tasks one to 6 and the strategic choices at the start in your Team file. Of course you can do some small changes in your strategy after the Trade Fair if you see good reason for this.

Have a look at what your colleagues did so far:

Trade Fair 2016 in Breda, Netherlands	Trade Fair 2017 in Tallinn, Estonia

The Trade Fair has four goals:

1. Presenting your new hotel
Who are the visitors? At this fair you will have to present your company to the press, to the general public, to your competitors and just anyone else visiting the fair.

2. Competition analysis
The Fair is THE most important opportunity to have a look at all the other teams: also in others city's: what are they up to, what can you learn from them, what are ideas you can use as well? So split up your team and take notice of all your competitors. You might need this information for adjusting your strategy! The Trade Fair gives you a good impressions of what your direct competitors in your city are up to. So, have one or two of your teammembers walk around and make an overview or rather a competition analysis.

3. Adjusting your strategy
Important is to get a good impression on the plans of all other teams, so you can adjust your strategy to this.

4. Creativity
As there is a Competition on creativity: you performance at the Trade Fair by presenting yourself in a consistent and creative way contributes to this creativity mark.

The coaches will be visiting the fair, as well as other staff. They will evaluate your performance and this will be of influence on your marks for the game as well as your occupancy rate. Always keep your booth occupied, but have one (or two) checking out the competition and collecting information.

Language

You can use Dutch or English, the choice is up to you. The setting is international but -obviously- most guests are Dutch.

Present your hotel to the public in a Trade Fair booth

Further instructions and recommendations:

• the Trade Fair will open and close sharply scheduled as shown above!
• teams will be provided with one table each: organise all others materials yourselves.
• each teams has a predetermined spot: so use this spot with your teamnumber on the table.
• please do not damage walls, floors and windows when installing your booth (no nails, etc.)
• remember to appropriately respect the physical, audio and visual space of other teams (no loud music, etc.)
• do not block emergency exits or use highly flammable materials
• use different forms media (flipcharts, dress, screens, loudspeakers, objects) to attract potential customers, stir competitors, and impress anybody else passing by
• at least two members of your team should always be present and attending your booth
• the coaches will evaluate both the creativity and consistency of your booth

After the Trade Fair

Pack up all your materials and equipment, as well as clean the space of your booth when the fair is over. Take some of the lessons learned on the Trade Fair and use them in your decisions of year 3 and 4.

Conserve interesting things

Remember things might come handy in the days to come in promotion, photo-shoots are anything.

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