Slogan: Difference between revisions

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== What is a slogan? == __NOEDITSECTION__
== What is a slogan? == __NOEDITSECTION__
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]].
A good slogan is very much related to your [[strategy]], your corporate identity and maybe it is even embedded in your []logo]].
associate the slogan with? You can change a slogan, but not to easily. <br>
associate the slogan with? You can change a slogan, but not to easily. Of course you can have some kind of pay-off in advertising which can be changed a bit more easily. But still. <br>
Be sure to think of things like:
Be sure to think of things like:
* does it really reflect what your hotel stands for?
* does it really reflect what your hotel stands for?
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== Examples ==
== Examples ==
Have a look at [http://brandongaille.com/52-examples-catchy-hotel-slogans-and-taglines/ real hotel slogans] to get an idea. You can also check  
Have a look at [http://brandongaille.com/52-examples-catchy-hotel-slogans-and-taglines/ real hotel slogans] to get an idea. You can also check  
the page [[All_concepts]] to see what others management teams decided on.
the page [[All_concepts]] to see what others management teams decided on.<br>
Check the [http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/ slaogan guidline] on this site.  


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Revision as of 16:11, 12 April 2015

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What is a slogan?

A good slogan is very much related to your strategy, your corporate identity and maybe it is even embedded in your []logo]]. associate the slogan with? You can change a slogan, but not to easily. Of course you can have some kind of pay-off in advertising which can be changed a bit more easily. But still.
Be sure to think of things like:

  • does it really reflect what your hotel stands for?
  • how does it pronounce when you speak it out loud?
  • what does it mean, also in other languages?
  • what do people associate it with?
  • type the slogan in in a search engine and see what happens
  • some slogans are also copy right protected.

Examples

Have a look at real hotel slogans to get an idea. You can also check the page All_concepts to see what others management teams decided on.
Check the slaogan guidline on this site.



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