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| | | #redirect [[market research]] |
| The results of your hotel will be made automatically made by the accountant. You just have to analyse them, your do not have to calculate them yourselves apart from predictions linked to new costs and special decisions you make. After each year they will be ready for you in the secure section in your teamsheet which is accessible with your personal link.
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| Your results presented there will be divided in four parts:
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| * Section operating review: which you will find on the [[operating review]] page with all your revenues and costs resulting in your net profit (or loss).
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| * Section with your personal key metrics. We will look into this on this page.
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| This part shows you all kind off interesting figures from the market you are in: it holds the major indicators for the performance of the hotel. This is also made automatically.
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| * Section [[Market information]], if paid for in advance.
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| * Section [[Short comment]] from your coach.
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| == Welcome to market research agency "Top Research"! ==__NOEDITSECTION__
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| We are market research agency "Top Research". We would like to introduce our company to you. We have a long history of research in the hospitality and leisure industry, which goes back to the 1970's. For nearly five decades, we have worked for all of the major hotel-chains and parks, for instance Accor, Marriot Hotels, Hilton Hotels & resorts, Disney, Pierre & Vacances, Roompot and Six Flags.
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| Over the years we have specialized in hotels and the bungalow market. We are proud to say we are the ''number 1'' in these fields with outstanding results in the field of customer behavior, customer satisfaction and benchmarks.
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| [[Image: Top_research_logo_small.jpg|center|120px]] | |
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| == We offer you... ==__NOEDITSECTION__
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| Right now we are preparing our offers for you. Each year we can bring you interesting market analysis of the year past. This information comes in different sizes and at different prices. Our research and calculations are trustworthy and reliable: it will help you in assessing your decisions for the next year or years. The information will be visible on your private [[teamsheet]] at the end of each year. So in any operational year, you can decide to buy the market information which will then be delivered to you at the end of that year. This choice to buy the market analysis form Top research is one of the [[decisions]] a team makes every year.
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| Good information is invaluable, if you know more than your competitors, for instance about market developments, demand, prices or anything else, you have an important weapon to outsmart the competition. You can, of course, also take decisions without our information. It maybe cheaper, initially. But is it cheaper in the long-run, and is it really the smartest thing to do? The choice is up to you! This part of your teamsheet tab decisions will look something like this:<br>
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| [[Image:Decisions_on_top_research.jpg|thumb|650px|center| <center>''Decisions on buying Top research information''</center>]]
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| You are free to decide to which extent you want to purchase market information from our company. Depending on the need that exists, you may obtain the following information:
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| * Information bought at the end of each year to analyse the market
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| This information is to be found on your management report after each year and is available in the secure section. This is only visible to you!
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| == The three different market information packages ==__NOEDITSECTION__
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| The three packages you can chose from will lead to the in information paid for appearing on your results tab of your teampage. If packages are not bought the text ''not bought'' will appear. The choices are:
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| :* Annual analysis: Small package (cost: € 25.000 per year)<br>
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| ::Contents: same as the free package PLUS an overview of your own occupancy rate alongside that of the market, average hotel prices per night.
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| :* Annual analysis: Medium package (cost: € 50.000 per year)<br>
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| ::Contents: same as the above two packages PLUS your own market share per segment, your own occupancy rate alongside that of the market, average other spendings per person per day.
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| :* Annual analysis: Large package (cost: € 75.000 per year)<br>
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| ::Contents: same the above three packages PLUS market average profit after tax, average expenses on maintenance and extra rewards for staff (active as of the year in question) and average expenses on marketing/promotion.
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| You should select your package each year. It is strictly forbidden to share this information; if caught you will be fined for infringing the copyrights of Top Research. This part of your teamsheet tab results will look something like this:
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| [[Image:Results_on_top_research2.jpg|thumb|600px|center| <center>''Example of what information op Top Research looks like in your teamsheet, tab result on buying Top research information.''</center>]]
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| == Copy rights == __NOEDITSECTION__
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| We kindly remind you that all information is confidential and produced for our company only. Spreading this information to any other party in the market is counter-productive to your company and is also an infringement on our copyrights. By buying our product you automatically accept our terms of delivery.
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| <br><hr>
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| ''→ GO! [[#top|Top of this page]]''
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| <center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
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| | Run your own hotel in this management simulation.</small></center>
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| <!---
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| * Free market development forecast
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| Free forecast of what the market situation is going to be in the year to come. This information of course is new very year and every game. This information is on how markets most likely will develop. So this information <u>looks ahead</u>. It holds specialized information with forecasts and trends. Nobody in the hotelmarket wants to miss out on this information! We are hardly ever wrong...<br>
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| - [[Top Research forecast year 1]] <br>
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| - [[Top Research forecast year 2]] <br>
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| - [[Top Research forecast year 3]] <br>
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| - [[Top Research forecast year 4]] <br>
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| * Paid market information on benchmarks after each year
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| Paid market information on benchmarks is available <u>after</u> each year <u>if you pay for them</u>. You should, when making your decisions, chose for this option each year and pay for it. Of course, being Top Research, we strongly advice you to do so.
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| This information comes in three package-sizes: small, medium and large. This information will be stated on your private managementreport in section V. When the results are available of any year, this managementreport in available through your decisions page.
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| This information is always analyzing <u>the past year</u>! If you do not pay for this, there will only be question-marks in this section.
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| Any year you are free to make your decision on to order one of the packages. Using our figures will give you a better picture on how your competitors act and you can use this on making your decisions in the next year.
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| --->
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