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| [[Category:Hotel info]]__NOTOC__ __NOEDITSECTION__ | | #REDIRECT [[Target group]] |
| ''→ Go! [[:Category:Hotel info]]''<br>
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| == Two main targetgroups == __NOEDITSECTION__
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| The market is the virtual space where offers (supply) and demand (products and goods asked for by the customers) meet. <br>
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| In any commercial market we recognize
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| * the [[supply]] side: the selling parties, in this case the hotels offer there products to the customers.
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| * the [[demand]] side: the consumers interested in bookings the hotels.<br>
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| We now look at the demand side.
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| == Markets for Emerald Forest Hotel ==__NOEDITSECTION__
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| In the hotel of the simulation the number of decisions is, deliberately, limited. So there is two main targetgroups you can sell your hotel rooms to. Within these main targetgroups you are free to chose specific targetgroups, aim at niches etc.<br>
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| As you taken over the situation is:
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| * [[leisure targetgroup]] especially interested in the weekend days.
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| * [[business targetgroup]] especially interested in the week days.
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| If you plan to aim at very specific target groups or niches, be sure to explain this clearly in the [[explanations form]] each year. Shifting too much between targetgroups is not a good idea, and, of course, there is a history so people have certain expectations.
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| <br>
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| ''→ Go! Following the e-Manual? Step seven is the page [[Customer|customer, click here]]''
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| <hr>
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| ''→ GO! [[#top|Top of this page]]''
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| <center><small>''Emerald Forest Hotel'' offering an <font color="green">'''emerald''' </font color="green">hotel experience!
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| | Run your own hotel in this management simulation.</small></center>
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